Design of An Automatic Car Jar Samples †MyAssignmenthelp.com

Question: Talk about the Design of An Automatic Car Jar. Answer: Presentation One of the most troublesome encounters which give numerous individuals cerebral pain is having their vehicle with punctured tires while moving. There is generally a ton of on people groups their heads when they envision getting out and seeing a punctured tire (Johnson 2007). Despite the fact that there is all gear required for the difference in tire in the vehicle, the pressure of twisting and siphoning a manual or water powered jack become a greater pressure. Having a naturally worked vehicle jack is a key necessity which will guarantee that when the difficult jumps, the significant errand is to put the jack under the vehicle and afterward work it while remaining close by. Idea Description The primary idea in this venture will be the structure of a programmed vehicle jack which can be worked through Bluetooth. This implies an application on the telephone will be utilized to work the jack consequently in lifting and bringing down the vehicle. The fundamental thought will guarantee the pressure of going under the vehicle and lifting it until the tire leaves the ground is maintained a strategic distance from (Kauffman 2010). The jack will have a Bluetooth location gadget which will guarantee it can stream correspondence with the telephones Bluetooth. Bluetooth is an application which is found on all telephones and this will guarantee that clients will just have an extra gadget demonstrating the activity of the jack. The thought will guarantee another type of vehicle jack, which is consequently worked, is planned. This thought will be profoundly activity in pressure driven jacks and not the manual jack frameworks (Erjavec 2013). The thought will work on change the weights of the water driven jack liquids and guarantee that they lift up the vehicles. The significant estimation of this undertaking will depend on sparing time and vitality. The pressure driven jack works whereby the oil is sacked into the unclogger chamber. The pressure of siphoning to lift up the oil in the water driven jack will be precluded (Lewin 2009). This will imply that the time taken to supplant the punctured tires is not as much as what is being spent at this point. As per diary by Li, Kim Jeswiet the water driven jack can utilize the standard of Pascals law to work. It has two mounted chambers which have the working liquid. The plan of the programmed water powered jack will utilize a similar rule of Pascals law. The effectively accessible standard and configuration is the worked water driven jack. The licenses have pressure driven jack which has the equivalent working valves which will improve the activity of the water powered liquid in the jacks (Rancourt Mitri 2011). The water driven has pressure slam chamber which helps in inspire of the weight and bri nging pressure down to bring down the heaps. Trye patent needs to incorporate basic plan of the availability between the two pieces of the jack and guarantee appropriate lifting of the heaps. Idea investigation The task will guarantee high efficient and cost factor over the long haul is accomplished. Much of the time, during punctured tires, influenced individuals call for help to tackle the venture. This is most ascribed to the pressure of utilizing the vehicle jack. This new plan will have an upper hand since it will require the jack to be set on the best position and afterward worked while one is remaining outside. Over the long haul, the venture will accomplish cost adequacy (Rao Savsani 2012). Additionally, the task will guarantee that the gadget is operational and improve the viability in limiting difficulties accomplished with the present vehicle jack structure. The structure of this venture will depend on the Bluetooth availability. The significant supposition will be that the Bluetooth availability will be sufficient and not fizzle during the activity of the jack. Furthermore, the structure will expect that when the availability comes up short, the jack won't opposite the procedure and just stops the procedure. This will guarantee that the jack keeps on holding the heap forced. The significant shortcoming of this venture is the depending on the Bluetooth network. So as to address this issue, the venture will have a reinforcement availability of the GPRS (Erjavec 2011a). This will guarantee in the event that, GPRS will be associated when the Bluetooth network falls flat. Origination configuration will guarantee it tends to the issue of network. Abilities Team required Two significant ability groups will be required in this venture. This will incorporate the plan group and furthermore the programming group (Erjavec 2011b). This venture will require skill on plan. The plan aptitude will guarantee that the structure on the jack is flawless to guarantee legitimate lifting of the heap. Configuration group will have the option to guarantee that the jack fits the ideal plan boundaries of the liquid chamber. The plan group will have the option to structure the best boundaries under which the liquid can be compacted to accomplish the necessary strain to lift the heaps. What's more, programming abilities will be indispensable in this undertaking. The plan group will be essential to think of the best application programming which will guarantee that the application in the carjack can associate with the contraptions application. The programming aptitudes will guarantee that the Bluetooth and GPRS quality are sufficient to lift the heaps forced. Appropriate in volvement with this will be required to guarantee that the availability can give the necessary solidarity to lift the stacking and not come up short (Erjavec 2010). What's more, the programming group needs to guarantee that programmed change on the system is done without change on the quality and procedure. This procedure will guarantee that the vehicle jack isn't annihilated during the change procedure by the forced burden. These two groups will guarantee that the structure and tasks of the programmed jack can upgrade the productivity of activity while sparing time. End The structure of the programmed pressure driven jack will guarantee that time is exceptionally spared. Likewise, this undertaking will help think of appropriate plan to guarantee that heap expanding load conveying limit. What's more, the water powered structure will consider the progressions the liquid weight and guarantee it upgrades the activity of the pressure driven jack. This venture will depend on Bluetooth and GPRS availability. Programming and configuration will be significant encounters which will be applied on this venture. References Erjavec, J. (2010). Car innovation: A frameworks approach. Australia: Delmar Cengage Learning. Erjavec, J. (2011a). Study hall manual for programmed transmissions and transaxles. Clifton Park, N.Y: Delmar Cengage Learning. Erjavec, J. (2011b). Shop manual for programmed transmissions and transaxles. Clifton Park, N.Y: Delmar Cengage Learning. Erjavec, J. (2013). Half and half, electric energy unit vehicles. Clifton Park, NJ: Delmar Cengage Learning. Johnson, J. L. (2007). Plan of electrohydraulic frameworks for mechanical movement control. East Troy, Wis: IDAS Engineering, Inc. Kauffman, J. (2010). Pressure driven framework structure. Cleveland, Ohio: Penton Pub. Co. Lewin, J. (2009). Pressure driven doors and valves in free surface stream and lowered outlets. London: Thomas Telford Ltd. Li, C., Kim, I. Y., Jeswiet, J. (February 01, 2015). Theoretical and point by point structure of a car jack support by utilizing topology, shape, and size enhancement. Basic and Multidisciplinary Optimization, 51, 2, 547-564. Rancourt, A. J., Mitri, H. (January 01, 2011). Utilization of rock spread adjustment proportion idea in primer plan of unlined weight jacks. Canadian car Journal, 48, 11, 1674-1682. Rao, R. V., Savsani, V. J. (2012). Mechanical Design Optimization Using Advanced Optimization Techniques. London: Springer London.

Free Essays on Mesoamerica

The social region known as Mesoamerica covers the greater part of Southern Mexico and Central America. It⠡â ¯s geology and biology incorporate semi dry deserts in the north, rugged landscapes and hot rainforests in the South. Toward the East lies the Gulf coast and the Yucatan promontory, a limestone breakwater with an arrangement of underground waterways, where water is rare. It shares some unmistakable social qualities that were scattered by what is known as the Olmec of the Gulf Coast. The Olmecs (1000 - 400 B.C.) are considered  ¡Ã¢ °the mother culture⠡â ± in light of the fact that they were the primary individuals to have built up a concentrated government. They were the primary significant distance brokers of Mesoamerica and evidently spread  ¡Ã¢ °civilization⠡â ± just as their exchange merchandise. They impacted people groups as far south as Guatemala and as far east as the Zapotec focus of Monte Alban. They were the first to make the well known Mesoamerican ballgame which later was remembered for the cosmology of the Maya, the Teotihuacanos, the Zapotecs, the Mixtecs, the Toltecs, and later the Aztecs or Mexica. It is to them that researchers have endeavored to connect the Maya and Central Mexican Calendars just as early composition. The calendric arrangement of the Maya and of Central Mexico depend on a numeric framework that incorporated the idea of zero. Zeros imprint fulfillment and are a piece of a cycle. The schedule is actually a calendric framework with a multi day sun oriented check with year and a half containing 20 days each. Every day has its own name. Toward the finish of the year and a half is one little month with 5 days of dread and catastrophe. This was intermeshed with a multi day custom schedule of multi day names and 13 numbers. These two schedules made what is known as the schedule round that worked like two roundabout riggings that pushed time in a winding movement. The schedule round doesn't rehash any of its mix of days for a time of 52 years. The Aztecs recharged their cycle with a  ¡Ã¢ °new fire ri... Free Essays on Mesoamerica Free Essays on Mesoamerica The social zone known as Mesoamerica covers a large portion of Southern Mexico and Central America. It’s geography and biology incorporate semi parched deserts in the north, precipitous territories and hot rainforests in the South. Toward the East lies the Gulf coast and the Yucatan landmass, a limestone breakwater with an arrangement of underground waterways, where water is rare. It shares some unmistakable social qualities that were dispersed by what is known as the Olmec of the Gulf Coast. The Olmecs (1000 - 400 B.C.) are considered â€Å"the mother culture† in light of the fact that they were the primary individuals to have built up a concentrated government. They were the main significant distance brokers of Mesoamerica and evidently spread â€Å"civilization† just as their exchange merchandise. They impacted people groups as far south as Guatemala and as far east as the Zapotec focus of Monte Alban. They were the first to make the celebrated Mesoamerican ballgame which later was remembered for the cosmology of the Maya, the Teotihuacanos, the Zapotecs, the Mixtecs, the Toltecs, and later the Aztecs or Mexica. It is to them that researchers have endeavored to connect the Maya and Central Mexican Calendars just as early composition. The calendric arrangement of the Maya and of Central Mexico depend on a numeric framework that incorporated the idea of zero. Zeros imprint fulfillment and are a piece of a cycle. The schedule is actually a calendric framework with a multi day sun oriented check with year and a half containing 20 days each. Every day has its own name. Toward the finish of the year and a half is one little month with 5 days of dread and disaster. This was intermeshed with a multi day custom schedule of multi day names and 13 numbers. These two schedules made what is known as the schedule round that worked like two roundabout apparatuses that pushed time in a winding movement. The schedule round doesn't rehash any of its blend of days for a time of 52 years. The Aztecs recharged their cycle with a â€Å"new fire ritualï ¿ ½... Free Essays on Mesoamerica The social zone known as Mesoamerica covers the majority of Southern Mexico and Central America. It⠡â ¯s geography and environment incorporate semi dry deserts in the north, rocky landscapes and hot rainforests in the South. Toward the East lies the Gulf coast and the Yucatan promontory, a limestone breakwater with an arrangement of underground waterways, where water is rare. It shares some unmistakable social attributes that were scattered by what is known as the Olmec of the Gulf Coast. The Olmecs (1000 - 400 B.C.) are considered  ¡Ã¢ °the mother culture⠡â ± in light of the fact that they were the main individuals to have built up a brought together government. They were the principal significant distance brokers of Mesoamerica and evidently spread  ¡Ã¢ °civilization⠡â ± just as their exchange products. They impacted people groups as far south as Guatemala and as far east as the Zapotec focus of Monte Alban. They were the first to make the well known Mesoamerican ballgame which later was remembered for the cosmology of the Maya, the Teotihuacanos, the Zapotecs, the Mixtecs, the Toltecs, and later the Aztecs or Mexica. It is to them that researchers have endeavored to connect the Maya and Central Mexican Calendars just as early composition. The calendric arrangement of the Maya and of Central Mexico depend on a numeric framework that incorporated the idea of zero. Zeros imprint consummation and are a piece of a cycle. The schedule is actually a calendric framework with a multi day sun powered check with year and a half containing 20 days each. Every day has its own name. Toward the finish of the year and a half is one little month with 5 days of dread and cataclysm. This was intermeshed with a multi day custom schedule of multi day names and 13 numbers. These two schedules made what is known as the schedule round that worked like two roundabout riggings that pushed time in a winding movement. The schedule round doesn't rehash any of its mix of days for a time of 52 years. The Aztecs reestablished their cycle with a  ¡Ã¢ °new fire ri...

The Stress of Constantly Checking Your Phone

The Stress of Constantly Checking Your Phone Addiction Addictive Behaviors Internet Print The Stress of Constantly Checking Your Phone By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Medically reviewed by Medically reviewed by Steven Gans, MD on May 04, 2017 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on March 28, 2019 Oscar Wong / Getty Images More in Addiction Addictive Behaviors Internet Caffeine Shopping Sex Alcohol Use Drug Use Nicotine Use Coping and Recovery Between texts, emails, an increasing array of social media options and other apps, most of us have smartphones now, and most of us are more tied to them than perhaps we should be. While it used to be considered rude to check your phone when out to dinner or otherwise engaged with people in real life, constant phone-checking has become more and more commonplace. According to a survey from the American Psychological Association (APA), constantly checking your smartphone has been linked with stress. The  APAs annual Stress in America survey was released in two parts in 2017, with the first section focusing on coping with change  and the second installment focusing on the stress of technology and social media. There are several findings that are interesting and relevant to most of us. It is clear that technology and the use of social media is affecting our stress levels, happiness, and wellbeing. One of the most salient findings is that many of us check our phones too often, and this is linked to higher levels of stress. Here are more details on this, and on other important aspects of the survey. Most of Us Have Smartphones Now According to the survey, 74%  of Americans own an internet-connected smartphone. Additionally, 55% own a tablet, and roughly nine in 10 have a computer. We are connected. Social Media Use Has Skyrocketed While only 7% of adults in America used social media in 2005 (remember MySpace?), a full 65% were connected to social media in 2015. Young adults (18-29) are even more connected, with fully 90% connected via social media in 2015 (compared to 12% in 2005). The numbers are trending upward as social media is connecting us more and more. In 2016, of adults who were online, 79% were connected to Facebook, making it by far the most popular social media platform among adults in America. Instagram, Pinterest, and LinkedIn were used by 32%, 31%, and 29%, respectively. Twitter is slightly less popular, but almost one in four (24%) use it nonetheless. Again, we are connected! Constant Checking  Is  Becoming Common While this is a relatively new phenomenon, this rise in use of social media and internet-connected devices has led to many people habitually checking their phones for texts, email, and social media posts. What was once perhaps a way to pass time while waiting in line or a way to remain on top of emergencies at work has now become a habitual behavior that many of us perform without thinking. According to the survey, 43% of Americans report that they constantly check their phones The Association With Stress Almost one in five (18%) report that technology use is a very or somewhat significant source of stress. Also interesting is the fact that those who constantly check their phones are more likely to find technology to be somewhat or significantly stressfulâ€"23% versus 14% of non-checkers. There are several reasons for this: Political and Cultural Discussions: More than two-fifths of frequent phone-checkers (42%) report that political discussions and cultural disagreements on social media cause them stress, compared to 33% of those who arent considered constant checkers. This is understandable, considering that conflict is a stressful experience for most people, and engaging in a conflict-laden environment more often may lead to more stress.Effects on Health: Poorly managed stress has been linked to several negative health outcomes, and previous surveys have found that many Americans are concerned by the effects of stress on their health. This survey was no different: 42%  are concerned about the negative effects of social media on their physical and mental health (compared to 27% of non-checkers). This is probably a valid concern, as it has been found that social media social comparison is linked with decreased happiness and wellbeing, and increased levels of stress as well. And unmanaged stress can tak e a toll on health in multiple ways.Feeling Disconnected: Ironically, those who check social media the most tend to be those who feel the least connected. 44%  of constant checkers report feeling disconnected from their family and friends even when they are with them. (This is compared to only 27% of non-checkers who feel this way.) They attribute this feeling to be the result of technology. Interestingly, however, instead of unplugging, 35% of phone-checkers report that they are less likely to get together with friends or family in person because of the availability of social media. (By comparison, only 15% of non-checkers report the same.) Loneliness can also take a toll on health and happiness, as loneliness has its own dangers and can even be considered contagious.  This connection has created a real disconnect. 10 Things You Dont Know About Stress To Unplug or Not to Unplug? A majority of us (65%) agree (somewhat or strongly) that taking a digital break, or unplugging from time to time is important for mental health. Again, somewhat ironically, only 28% of those who believe in the importance of this type of cutting back report actually doing so. The reasons behind this are somewhat complicated. In addition to mere habit, there are benefits to social media that are particularly felt by Millennials. Within that group, 36% say that social media has helped them to cultivate their identity in some way, though roughly half (48%) also worry about the negative effects on their physical and mental health, compared to only 15% of Matures, 22% of Baby Boomers, and 37% of Gen X-ers. Currently, we are trying to at least set limits on our constant phone-checking. In the survey, 28% (and 32% of parents) report banning the use of phones during dinner, which is a nice way to practice more mindful eating and connect with those around us. People also report turning off social media notifications (19%), though there are other ways to cut down as well. How to Stop Constantly Checking Your Phone People are on the right track. Limiting use of phones at dinner is a simple way to take a small break from social media availability and focus on the people you are with in real life. Turning off notifications is a good idea as a way to avoid constant reminders that someone, somewhere, has said something that may require our attention and remove it from the people who are in front of us. This can also be a way to practice limiting use at other times, as you become more used to having your phone turned off or in another room. Here are some additional strategies that can work: Go Offline at Certain Times of Day: If you create windows when you are not available (like dinnertime, after a certain time of night, or even every other hour), you begin to teach yourself how to limit your availability. You also teach others not to expect you to be constantly available. This small boundary may make it easier to disconnect at other times and in other ways.Become Comfortable with Sleep Mode: Putting your phone on sleep mode and only checking it once an hour is a good way to keep notifications functional but silent, so you can choose when to let them interrupt your day. This puts you in greater control.Ask People to Call You On It: Enlist help by announcing that youd like to check your phone less when you are with people. You can even make a pact with others that none of you will be on your phones when you are together, as in olden times (like 2005). This can help you to stay connected with those youre with, and make it into a game of sorts, rather than something you t ry to do alone.Delete Your Apps: If you delete social media apps on your phone, youll be forced to only use them when you are at your computer or tablet. This makes it more challenging to maintain a mindless habit of checking your phone, but it doesnt cut you off entirely. The idea is to make yourself think about it more, and to make social media less availableâ€"but not completely inaccessible.Try Meditation: Because checking your phone can be such an insidious habit, its easy to do it without thinking. Getting into a new habit like meditation can help you to become more conscious of the present moment, the here and now. That can also help you to get into the practice of  being  here, now, rather than wondering who else is saying something online. Practice being fully present and it will become easier to keep your phone in your pocket. 5 Tips to Help You Quit Your Cell Phone Addiction

Women s Influence On Women - 1800 Words

Prior to the 1920’s, societal rules governing women’s fashion, decorum and level of participation were restrictive and rigid. Many of the population would compare women to â€Å"slaves or â€Å"servants† before the Roaring 20’s. In the 1920’s, there was a group of women who were determined to take control over their own lives, these women were known as the â€Å"Flappers†. These women got their name as the â€Å"Flappers† because they began wearing skirts of all different lengths, getting their hair cut short and engaging in activities considered to be for men only. The women of this age were not approved by society as they started doing what they enjoyed most. Dictionary.com describes a flapper as, a young women, especially one who, during the 1920s, behaved†¦show more content†¦Women were to listen to their husbands and were to never disrespect or disobey them. Women were to wear little to no makeup to show off their natura l face and skin tone. If they were to wear makeup for any specific reason, they were to make sure that it was almost unnoticeable. The â€Å"perfect† women was expected to be tall and thin and have curves in all the correct places. They were to wear long skirts and tight blouses; the sight of even an ankle was thought of to be quite sexual for a women of the 1920’s. Women were expected to be independent and confident but had to understand their places in society. At this time in history, women were allowed to seek their own husband and were even able to attend college but, they had to understand they had no involvement in politics or protests. Before World War I, women were to stay home to cook, take care of children and clean. Women could not have any jobs and even though they took care of the house, they could hold no strong role in the family. Men were the only ones to have jobs and make the political decisions. Women were considered the means property and if the women thought of getting a job, it was a dishonor to the family. Voting was thought of as a decision for only men meaning. Women had a much greater role in society than they were given credit for. While the man was at work the women was at home, tending to the children’s every need and being sure the house was clean. It

Managing Diversity - 3506 Words

Managing Diversity in The Public Sector: A case Study of a Small City Council; by Mark Steger and Prof R. Erwee (20001) Definitions of diversity range from distributive concerns based on the traditional categories of race, ethnicity and gender to the addition of a vast array of differences in age, sexual orientation, disability, employment status, tenure, function, educational background, lifestyle, religion, values and beliefs in addition to race, ethnicity and gender. Diversity is a two-edged blade. Although on the one hand it is brought about by differences in access to information, skills, abilities, values, beliefs attitudes, personality, cognitive styles and manner styles also. To raise progress, development, renewal and†¦show more content†¦* Diversity enhances employee relations and reduces the cost of labour. * Diversity improves workforce quality and performance in terms of diverse skills, creativity, problem-solving and flexibility. Diversity improves workforce quality and performance in terms of diverse skills, creativity, problem-solving and flexibility. The effects of diversity on organisational outcomes, such as performance, creativity, teamwork and problem-solving, are the areas that attract the interest of researchers most of all. In fact, most of the diversity research focuses on these aspects, although the findings suggest mixed and conflicting results. Advocates of diversity management argue that an inclusive diversity climate increases the performance and productivity level of employees through increased job satisfaction and commitment (Morrison 1992). They also argue that diversity fosters adaptability to environmental change and organisational flexibility and provides a competitive edge by doing so (Cox 1993, Cox and Blake 1991, Fernandez 1991). Additionally, McEnrue (1993) found that embracing diversity leads to decreased levels of frustration among supervisors who gain the skills to understand and manage groups with diverse backgrounds. Similarly, at top management level, several studiesShow MoreRelatedEssay about Managing Diversity in the Workplace1449 Words   |  6 Pagesorganizations need diversity to become more creative and open to change. Maximizing and capitalizing on workplace diversity has become an important issue for management today (UCSF). Workplace diversity refers to having a variety of different types of people working together within a place of business. Employee gender, race, religion, sexual preference, physical appearance, family or marital status, education, culture, personality, or tenure establishes diversity in the workplace. Diversity is rapidlyRead MoreManaging Diversity in the Workplace Essay3304 Words   |  14 PagesDiversity in the Workplace Abstract Imagine that you are a highly qualified former Hispanic executive who was recently laid off from a fortune 500 hundred company. Within that company you held several key roles in which you were crucial to the success of the organization. In the prior roles you may have never really understood the need or the process of managing diversity. You hold several advanced degrees in key business fields despite all of your experience education and the economy flourishingRead MoreManaging Diversity in the Workplace Essay2191 Words   |  9 PagesDiversity in the workplace is a subject that has gained increased attention over recent years. After all, the impact of affirmative action and equal employment opportunity programs on the nations work force is undeniable. Women and minorities were the first to dramatically alter the face of the economic mainstream, while gays, persons with disabilities and senior citizens followed not far behind. The result is a diverse American labor force represen ting a microcosm of our society - yet one thatRead MoreAn Article On Managing Cultural Diversity Within Sports Organizations : A Theoretical Perspective963 Words   |  4 Pagesaddress the issue of diversity in sports. For example, Leo Kahane, Neil Longley, and Robert Simmons wrote an article titled â€Å"The Effects of Coworker Heterogeneity on Firm-Level Output: Assessing the Impacts of Cultural and Language Diversity in the National Hockey League,† and this article talks about how teams and players have to deal with teammates that are culturally from a different background. Also, Alison J. Doherty wrote an article titled â€Å"Managing Cultural Diversity in Sport Organizations:Read MoreManaging Diversity2061 Words   |  9 PagesManaging Diversity Research Paper Proposal Anee Rork Team C University of Phoenix Managing Diversity Research Paper Proposal Workplaces today are become increasingly diverse with employees of different genders, races, cultures, ethnic origins, and lifestyles. There have been so many changes in the cultural make-up of organizations that it has become imperative for leaders and supervisors to understand cultural diversity and how it can affect their organization. By understandingRead MoreManaging Diversity1891 Words   |  8 Pagesnormal business activity. Work place diversity meant hire outside of your family not outside of your race. As a result, the federal government felt impelled to create employment laws. These new laws were implemented to eliminate discrimination and provide the means for advancement. As a consequence of this implementation, these laws have created possible barriers to maximizing the potential of every employee (Chan, 2000). Recently, the concept of diversity has completely changed from beforeRead MoreThe Importance of Managing Diversity906 Words   |  4 PagesDiversity Managing Diversity â€Å"Diversity can be considered and dimension that differentiates a person from another† (Noe, p 432). Diversity brings considerable benefits. Decision making and improved problem solving are great examples of what diversity can help with. Diversity also brings greater creativity and innovation, which leads to better product development; and more successful marketing to different types of customers. Diversity provides organizations with the ability to competeRead MoreManaging Cultural Diversity6595 Words   |  27 PagesARTICLES What is managing diversity and why does it matter? Sharon Mavin and Gill Girling University of Northumbria at Newcastle Abstract: In the UK, human resource practitioners and academics alike are becoming more aware of the emergence of managing diversity. But what does managing diversity actually mean, how does it translate into practice, and what does it matter? The following paper brie y debates the rhetoric of managing diversity and considers whether managing diversity is a distinct approachRead MoreManaging Diversity in the Workplace1043 Words   |  5 PagesManaging diverse employees in a multicultural environment proves challenging to managers; yet, increasing diversity in the workplace is very beneficial for an organization. Diverse employees will provide a wider array of talents and will relate better to varied customers. Because managers have more influence than rank-and-file employees, it is imperative that managers commit to diversity of the workforce. Dissimilarities among people due to differences in characteristics can erode companies. FirstlyRead MoreManaging Organizational Diversity845 Words   |  3 Pagesto not only become open to change but also be creative. According to Kouzes Barry (2002) â€Å"management of diversity has gained popularity in the recent years and despite its distinct contexts, it is gaining more attention as a result of demographic development, mobility of national and global workforce, international and globalised business as well as increased competitiveness†. Diversity is not only beneficial to the employees but also to organizations’ managers. Even though associates are perceived

Spirit Bound Chapter Ten Free Essays

string(45) " led to the upper floors–and outdoors\." AND ONE OF THEM†¦ ONE OF THEM†¦ â€Å"No,† I breathed, even as I sprang toward the one closest to me–a woman. There appeared to be three Strigoi around us. Eddie was in motion too, and both of us were trying to shove the Moroi behind us. We will write a custom essay sample on Spirit Bound Chapter Ten or any similar topic only for you Order Now They didn’t need much urging. At the sight of Strigoi, the Moroi had begun to back up–creating sort of a bottleneck. Between Eddie’s instant reflexes and the Moroi panic, I was pretty sure no one had noticed what I already had spotted. Dimitri was among them. No, no, no, I said, this time to myself. He’d warned me. Over and over, he’d said in his letters that as soon as I was out of the safety of the wards, he would be coming for me. I’d believed him and yet†¦ seeing the reality of it was a totally different thing. It had been three months, but in that instant, a million memories ran through my mind in crystal clear sharpness. My captivity with Dimitri. The way his mouth–so, so warm, despite his cold skin–had kissed mine. The feel of his fangs pressing into my neck and the sweet bliss that followed†¦ He looked exactly the same too, with that chalky white pallor and red-ringed eyes that so conflicted with the soft, chin-length brown hair and otherwise gorgeous lines of his face. He even had a leather duster on. It had to be a new one, seeing as his previous coat had gotten pretty torn up in our last fight on the bridge. Where did he keep getting them? â€Å"Get out!† I yelled. My words were to the Moroi, even as my stake bit into the female Strigoi’s heart. The momentary confusion with all of us in the hall had been more of a detriment to her than me. I got a good line of sight on her, and it was clear that she hadn’t expected me to be so fast. I’d killed a lot of Strigoi because they’d underestimated me. Eddie didn’t have my luck. He stumbled when Victor shoved past him, allowing the other Strigoi–a guy–near the front to backhand Eddie against the wall. Still, that was the kind of thing we faced all the time, and Eddie responded beautifully. He immediately came back from the hit, and with the Moroi out of the way now, Eddie was able to lunge toward the Strigoi and engage him fully. And me? My attention was on Dimitri. I stepped over the fallen Strigoi without even looking at her. Dimitri had hovered near the back, sending his minions into the front lines of battle. Maybe it was because I knew Dimitri so well, but I suspected he wasn’t surprised that I’d take out the one so quickly and that Eddie was giving the other a tough time. I doubted Dimitri cared whether they lived or died. They were just distractions for him to get to me. â€Å"I told you,† said Dimitri, eyes both amused and sharp. He was watching my every move, each of us subconsciously mirroring the other as we waited for an opening to attack. â€Å"I told you I’d find you.† â€Å"Yeah,† I said, trying to ignore the grunts of Eddie and the other Strigoi. Eddie could take him. I knew he could. â€Å"I got the memos.† A ghost of a smile curled up Dimitri’s lips, showing the fangs that somehow triggered a mix of both longing and loathing in me. Instantly, I shoved those feelings aside. I’d hesitated before with Dimitri and nearly died because of it. I’d refused to let it happen again, and the adrenaline pumping through my body served as a good reminder that this was a do-or-die situation. He made the first move, but I dodged it–almost having sensed it coming. That was the problem with us. We knew each other too well–knew each other’s moves too well. Of course, that hardly meant we were an even match. Even in life, he’d had more experience than me, and his Strigoi abilities tipped the scale. â€Å"Yet here you are,† he said, still smiling. â€Å"Foolishly stepping outside when you should have stayed in the safety of Court. I couldn’t believe it when my spies told me.† I said nothing, instead attempting a swipe with my stake. He saw that coming too and sidestepped it. His having spies didn’t surprise me–even in the daytime. He controlled a network of Strigoi and humans alike, and I’d known he had eyes and ears observing Court. The question was: How the hell had he gotten into this hotel in the middle of the day? Even with human watchers at the airport or monitoring credit cards as Adrian had done, Dimitri and his Strigoi friends should have had to wait until nightfall to get here. No, not necessarily, I realized a moment later. Strigoi occasionally had work-arounds. Trucks and vans with dark, completely sealed cabins. Underground entrances. Moroi wanting to casino-jump from the Witching Hour knew about secret tunnels connecting certain buildings. Dimitri would have known about all this too. If he’d been waiting for me to come outside of wards, he would have done whatever it took to get to me. I knew better than anyone else how resourceful he was. I also knew he was trying to distract me with talking. â€Å"And strangest of all,† he continued, â€Å"you didn’t come alone. You brought Moroi. You’ve always taken risks with your own life, but I didn’t expect you to be so hasty with theirs.† Something occurred to me then. Aside from the faint hum of the casino on the other end of the hallway and the sounds of our fight, everything else was silent. We were missing an important noise. Say, like, the alarm from a fire door. â€Å"Lissa!† I yelled. â€Å"Get the hell out of here! Get them all out of here.† She should have known better. They all should have known better. That door led to the upper floors–and outdoors. You read "Spirit Bound Chapter Ten" in category "Essay examples" The sun was still out. It didn’t matter if the alarm brought hotel security down on us. Hell, that might scare the Strigoi off. What mattered was that the Moroi fled to safety. But a quick check of my bond told me the problem. Lissa was frozen. Stunned. She’d suddenly seen who I was fighting, and the shock of it was too much. Knowing Dimitri was a Strigoi was one thing. Seeing it–really, really seeing it–well, that was different. I knew from personal experience. Even after being prepared, his appearance still unnerved me. She was blindsided, unable to think or move. It only took me a heartbeat to assess her feelings, but in a fight with a Strigoi, a single second could be the difference between life and death. Dimitri’s chatter had worked, and although I watched him and thought I had my guard up, he got through and shoved me against the wall, hands pinning my arms so painfully that I lost my grip on the stake. He put his face right up to mine, so close that our foreheads touched. â€Å"Roza†¦Ã¢â‚¬  he murmured. His breath was warm and sweet against my skin. It seemed like it should have smelled like death or decay, but it didn’t. â€Å"Why? Why did you have to be so difficult? We could have spent eternity together†¦Ã¢â‚¬  My heart thundered in my chest. I was afraid, terrified of the death that I knew had to be seconds away. And at the same time, I was filled with sorrow over having lost him. Seeing the features of his face, hearing that same accented voice that even now wrapped around me like velvet†¦ I felt my heart breaking all over again. Why? Why had this happened to us? Why was the universe so cruel? I managed to flip the switch again, once more shutting out the fact that this was Dimitri. We were predator and prey–and I was in danger of being eaten. â€Å"Sorry,† I said through gritted teeth, shoving hard–and failing–to break his grip. â€Å"My eternity doesn’t involve being part of the undead mafia.† â€Å"I know,† he said. I could have sworn there was sadness in his face but later convinced myself I must have imagined it. â€Å"Eternity will be lonely without you.† A piercing shriek suddenly rang in my ears. Both of us winced. Noises intended to startle humans were hell on sensitive hearing like we had. Yet I couldn’t help but feel relief. The fire door. Finally, those idiots–and yes, I had no qualms about calling my friends idiots when they were acting that way–had left the building. I felt sunlight through the bond and took comfort in that as Dimitri’s fangs neared the artery that would spill the life’s blood from my neck. I hoped the alarm would distract him, but he was too good. I struggled once more, hoping I could use surprise on him, but it was to no avail. What did surprise him was Eddie’s stake plunging into the side of his stomach. Dimitri snarled in pain and let go of me, turning on Eddie. Eddie’s face was hard, unblinking. If seeing Dimitri fazed him, my friend didn’t show it. For all I knew, Eddie wasn’t even registering this as Dimitri. Probably all he saw was a Strigoi. It was the way we were trained. See monsters, not people. Dimitri’s attention was off me for the moment. He wanted to draw out my death. Eddie was simply an annoyance he needed to rid us of so that he could continue the game. Eddie and Dimitri engaged in a dance similar to the one I’d been in with Dimitri earlier, except that Eddie didn’t know Dimitri’s moves like I did. So Eddie wasn’t able to completely avoid Dimitri grabbing him by the shoulder and shoving him to the wall. The maneuver had been intended to crush Eddie’s skull, but Eddie managed to shift enough so that it was his body that took the brunt of the impact. It still hurt, but he was alive. All of this took place in milliseconds. And in those fleeting moments, my perspective shifted. When Dimitri had been looming over me, about to bite me, I had managed to overcome that impulse to think of him as Dimitri, the person I’d once known and loved. Continually forced into a victim position, with my life about to end, I had kept kicking myself into fight-fight-fight mode. Now, watching someone else battle Dimitri†¦ seeing Eddie’s stake snake out at him†¦ well, suddenly, I lost that cool objectivity. I remembered why I’d come here. I remembered what we’d just learned from Robert. Fragile. It was still all so fragile. I’d sworn to myself that if we reached a moment where Dimitri was about to kill me and I hadn’t learned more about saving Strigoi, I would do it. I would kill him. And this was my chance. Between Eddie and me, we could take Dimitri down. We could end this evil state, just as he’d once wanted. Yet†¦ less than a half hour ago, I’d been given a small piece of hope that a Strigoi could be saved. True, that part about a spirit user doing it was absurd, but Victor had believed. And if someone like him had believed†¦ I couldn’t do it. Dimitri couldn’t die. Not yet. I shot out with my stake, a hard strike that raked the silver point against the back of Dimitri’s head. He let out a roar of rage and managed to turn and push me off while still fending Eddie away. Dimitri was that good. But Eddie’s stake was getting closer to Dimitri’s heart, and my friend’s gaze was unwavering, intent on his kill. Dimitri’s attention flitted between the two of us, and in one small lapse–only half a breath long–I saw Eddie get his stake in the zone, ready to take a shot at Dimitri’s heart. A shot that looked like it might succeed where mine had failed. And that was why, in one smooth motion, I struck out with my stake, swiping it across Dimitri’s face and knocking Eddie’s arm aside as I did. It was a beautiful face. I hated to mar it but knew Dimitri would heal. As I made that attack, I pushed past him, shoving into Eddie so that he and I stumbled toward the fire door that was still shrieking its warning. Eddie’s stony face registered surprise, and for a moment we were deadlocked: me pushing him to the door and him pushing back toward Dimitri. I saw the hesitation, though. The positioning was off, and Eddie was on the verge of shoving me into a Strigoi, which his training wouldn’t allow. Dimitri was already seizing the opportunity, though. His hand reached out and grabbed my shoulder, trying to jerk me back. Eddie caught hold of my arm and pulled me forward. I cried out in surprise and pain. It felt like they were going to rip me in two. Dimitri was by far the strongest, but even stuck in the middle, my weight played a role, and I lent my force to Eddie’s, which helped us gain some ground. Still, it was slow going. Like walking in honey. For each step I managed forward, Dimitri dragged me back. But Eddie and I were making slow–and very, very painful–progress toward the wailing door. A few moments later, I heard the clatter of feet and voices. â€Å"Security,† grunted Eddie, giving me a tug. â€Å"Shit,† I said. â€Å"You can’t win,† Dimitri hissed. He’d managed to get both hands on my shoulders now and was overpowering us. â€Å"Oh yeah? We’re about to have the entire Luxor Attack Squad here.† â€Å"We’re about to have a pile of bodies here. Humans,† he said dismissively. Those humans reached us. I’m not sure what their impressions were. Some guy attacking teenagers? They shouted about us all letting go and facing them, directions the three of us ignored in our epic tug-of-war match. Then they must have laid hands on Dimitri. He was still gripping me, but his hold slackened enough that one huge pull from Eddie and a near-leap on my part broke me free. Eddie and I didn’t even look back, though the security guards were now shouting at us too. They weren’t the only ones shouting. Just before I pushed open the door, I heard Dimitri calling to me. There was laughter in his voice. â€Å"It’s not over, Roza. Do you really think there’s anywhere you can go in this world where I can’t find you?† The same warning, always the same warning. I did my best to ignore the fear those words inspired. Eddie and I burst into smoggy desert air, as well as sunshine that was still hanging in there, despite being early evening. We were in the Luxor’s parking lot–which wasn’t crowded enough for us to hide in. With no spoken communication, he and I tore off toward the busy Strip, knowing our physical abilities would surpass those of any human pursuers and let us get lost in the mobs of people. It worked. I never saw how many followed us. My guess was the security staff were devoting their attention to the tall guy killing people in their hotel. The voices shouting after us faded, and Eddie and I finally slowed to a stop in front of New York-New York, and again, without even talking, we immediately turned inside the hotel. It had a twisted layout and was more crowded than the Luxor, and we easily blended in until we could find an empty spot of wall on the far side of the hotel’s casino. The run had been hard even for us, and it took us a moment to catch our breath as we stood there. I knew things were serious when Eddie finally turned on me, and anger lit his features. Eddie was always the picture of calm and control, ever since his first abduction by Strigoi last year. It had toughened him, made him more determined to face any challenge. But oh, was he mad at me now. â€Å"What the hell was that?† exclaimed Eddie. â€Å"You let him go!† I put on my best tough face, but he seemed to be outdoing me today. â€Å"What, did you miss the part where I was slashing him with my stake?† â€Å"I had his heart! I had a shot, and you stopped me!† â€Å"Security was coming. We didn’t have time. We had to get out of there, and we couldn’t let them see us do the killing.† â€Å"I don’t think any of them are left to report seeing anything,† Eddie replied evenly. He seemed to be trying to regain his composure. â€Å"Dimitri left a pile of corpses there. You know it. People died because you wouldn’t let me stake him.† I flinched, realizing Eddie was right. It should have ended there. I hadn’t gotten a good look at the number of security guards. How many had died? It wasn’t relevant. Only the fact that innocent people had died mattered. Even one was too many. And it was my fault. My silence caused Eddie to press his advantage. â€Å"How could you of all people forget that lesson? I know he used to be your instructor–used to be. But he’s not the same. They drilled that into us over and over. Don’t hesitate. Don’t think of him as a real person.† â€Å"I love him,† I blurted out, without meaning to. Eddie hadn’t known. Only a handful of people knew about my romantic relationship with Dimitri and what had happened in Siberia. â€Å"What?† Eddie exclaimed with a gasp. His outrage had transformed to shock. â€Å"Dimitri†¦ he’s more than my instructor†¦Ã¢â‚¬  Eddie continued staring at me for several heavy seconds. â€Å"Was,† he said at last. â€Å"Huh?† â€Å"He was more than your instructor. You loved him.† Eddie’s momentary confusion was gone. He was back to hard guardian now, no sympathy. â€Å"I’m sorry, but it’s in the past, whatever was between you. You have to know that. The person you loved is gone. The guy we just saw? Not the same.† I slowly shook my head. â€Å"I†¦ I know. I know it’s not him. I know he’s a monster, but we can save him†¦ if we can do what Robert was telling us about†¦.† Eddie’s eyes widened, and for a moment, he was dumbstruck. â€Å"That’s what this is about? Rose, that’s ridiculous! You can’t believe that. Strigoi are dead. They’re gone to us. Robert and Victor were feeding you a bunch of crap.† Now I grew surprised. â€Å"Then why are you even here? Why have you stuck with us?† He threw his hands up in exasperation. â€Å"Because you’re my friend. I stayed with you through all of this†¦ breaking out Victor, listening to his crazy brother†¦ because I knew you needed me. You all did, to help keep you safe. I thought you had a real reason for getting Victor out–and that you were going to return him. Does it sound crazy? Yeah, but that’s normal for you. You’ve always had good reasons for what you do.† He sighed. â€Å"But this†¦ this is crossing a line. Letting Strigoi go in order to chase some idea–some idea that couldn’t possibly work–is ten times worse than what we did with Victor. A hundred times worse. Every day Dimitri walks the world is another day that people are going to die.† I collapsed against the wall and closed my eyes, feeling sick to my stomach. Eddie was right. I had screwed up. I’d promised myself that I would kill Dimitri if I faced him before we could pursue Robert’s solution. It all should have ended today†¦ but I had choked up. Again. I opened my eyes and straightened up, needing to find a new purpose before I burst into tears in the middle of this casino. â€Å"We have to find the others. They’re out there unprotected.† It was probably the only thing that could have stopped Eddie’s scolding just then. Instinctual duty kicked in. Protect Moroi. â€Å"Can you tell where Lissa’s at?† My bond had kept me connected to her during our escape, but I hadn’t allowed myself any deeper probing than confirming she was alive and okay. I expanded the link a little further now. â€Å"Across the street. At MGM.† I’d seen the ginormous hotel when we ran into this one but hadn’t realized Lissa was there. Now I could feel her, hiding out in a crowd like us, scared but not injured. I would have rather she and the others opted to hang out in the sun, but instinct had driven her to the shelter of walls. Eddie and I spoke no more about Dimitri as we headed out and crossed the busy road. The sky was turning peach, but I still felt secure out there. Far more secure than in the Luxor’s hallway. With the bond, I could always find Lissa, and without any hesitation, I led Eddie through MGM’s twists and turns–honestly, the layout of these places just got more and more confusing–until we saw Lissa and Adrian standing near a row of slot machines. He was smoking. She spotted me, sprinted over, and threw her arms around me. â€Å"Oh my God. I was so scared. I didn’t know what had happened to you guys. I hate that one-way bond.† I forced a smile for her. â€Å"We’re fine.† â€Å"In a bruised kind of way,† mused Adrian, strolling over. I didn’t doubt it. In the adrenaline of a fight, it was easy to not notice injuries and pain. Later, when the battle lust faded, you started to realize just what you’d put your body through. I was so grateful to see Lissa okay that I missed what Eddie had already noticed. â€Å"You guys, where are Victor and Robert?† Lissa’s happy face crumpled, and even Adrian looked grim. â€Å"Damn it,† I said, needing no explanation. Lissa nodded, eyes wide and distraught. â€Å"We lost them.† How to cite Spirit Bound Chapter Ten, Essay examples

Tapping into a New Zeitgeist Women Consumers, Lifestyle Trends and the Red Experience

Tapping into a new zeitgeist The advertisement of the Red Magazine adopted three successful television ads creating the story lines of ‘defining moments’, ‘the strip’, and the ‘me-time’. Reflectively, these advertisements target the women in the age bracket between 30 to 40 years. Adopting an experimental advertisement approach, the marketing of the red magazine created the aura and feeling of personal touch and fantasy in reading the magazine.Advertising We will write a custom essay sample on Tapping into a New Zeitgeist: Women Consumers, Lifestyle Trends and the Red Experience specifically for you for only $16.05 $11/page Learn More The advertisement is very effective in terms of attention since it is decorated with simple to understand scenes besides the warm red colour. The strategically placed background red colour is an eye catcher associated with pomp and sophistication. In addition, the targeted viewer would immediately develop curiosity to understand the symbolic importance of the redmagazine for a woman alone in a house. As a result, it creates an intrinsic motivation response that triggers the mind to activate affiliation, self acceptance, and feign community feeling. In the end, this advertisement succeeds in appealing to emotions through capitalization on biases and prejudices of the women population between the age of 30 and 40 years. Experimental Appeals in Advertising Immediately after viewing the Virgin Atlantic Airways advertisement, a vivid person would develop a desire to associate with the advertisement since the setting of the scene is that of a relaxing environment that every potential traveler would want to associate with. This advertisement appeals to a balance between rational and emotional desire to respond to the message (Hackley 2010). In terms of action, this advertisement creates a picture of the reality of the effects of climatic change in nature. Notably, the b alance of colours and use of a common surrounding is likely to motivate action as the subconscious mind of a viewer would be activated to give a second thought to the message. Therefore, response to the advertisement will emaciate from the bandwagon technique which heaps pressure on the mind to follow the perceive message (Cook 2001). The Switzerland as a tourism destination advertisement is very manipulative and use tactics that directly and involuntarily appeal to the mind of the target person. Despite ignorance of the same and disbelief of their effects, this advertisement remains complex and significant in the choice of products owned by an individual planning to go on a holiday. The advertisement appeals to memory or emotional response to the beautiful scenery being enjoyed by the male traveler in the motion pictures (McClintock 1998). In this sense, such a person is lured into accepting the floating idea tourism service by the mind that always assumes comfort in trial in the b elief that it will have the same feeling.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Perception of the mind is often ignited through a series of propaganda initiatives aimed at awakening involuntary desire to possess or associate with a product or service. Advertising involves building friendly partnership and working relationship with a market segment without necessarily having physical contact with it (Leiss, Kline, Jhally and Botterill 2005). Therefore, through timely appeal to emotions and self prejudice, advertising agencies have realized that the human mind is often skewed towards embracing the ‘perceived goodness’ and need to identify with ‘the ideal’(Spurgeon, 2008). Interestingly, these aspects are clearly painted as perfect in the Dettol Cool advertisement that presents a visible difference with other soaps. Several advertisement criteria have succee ded in influencing the human mind into buying products, especially after the same have triggered their minds through experimental appeals (Hale 2011). Often, an average mind would easily be influenced by the brightness and attractive presentation.  In the process of decoding this message, mind is actually tuned towards accepting the rather imperfect product as perfect and very attractive. As a result, the customer would purchase such as product based on the influence of the glittery on the mind of the user in the advertisement (McFall 2004).  Through the envisioning creation of a simultaneous but independently functioning need to identify with attractiveness, a customer is easily swayed into buying the advertiser’s appeal when purchasing (Belch and Belch 2008). Often, the attractiveness is displayed in tonal variation and language affirmativeness that directly appeal to positives emotions among the target audience of the pitched idea. In the end, the target audience will â€Å"accept the product without thinking very much about what the glittering generalities mean-or whether they even apply to the product† (McClintock, 1998, p. 159). Interestingly, advertisers would capitalize on endorsements through testimonials from such figures to promote sales. For instance, in subtle difference makes image stereotyping a perfect situation in the minds of target persons (Percy and Elliott 2009). Therefore, when the image of the user as projected in such an advertisement resembles the perceived satisfaction of a customer, such a party would aspire to access the same benefits from use as indicated in the image shown. Therefore, the image of user displayed functions â€Å"as a feather on one side of the beam balance† (McClintock, 1998, p. 160).Advertising We will write a custom essay sample on Tapping into a New Zeitgeist: Women Consumers, Lifestyle Trends and the Red Experience specifically for you for only $16.05 $11/page Learn More Factually, situational image use in advertisement lowers rationality as it raises heavyweight reasoning that is associated with a perceived perfectness sense in human mind. For instance, in the advertisement of ‘Nivea for Men’ the man in the advertisement facilitates the ‘agenda-setting theory’ which interprets a client’s mental agenda through displaying a perfect odorless body gleaming against the sun. The mental agenda is heavily influenced by sound and sight of an object (Pickton and Broderick 2005). When the stimulus of mental response is evoked, the mind is swayed towards accepting the choice among present alternatives. Reference List Belch, G., and Belch, M 2008, Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw Hill, New York. Cook, G 2001, The Discourse of Advertising, Routledge, London. Hackley, C 2010, Advertising and Promotion: An Integrated Marketing Communications Approach, Sage, London. Hale, C 2011, â€Å"Umberto Eco Takes Semiotics to the Masses,† Review of General Semantics, vol. 68, p. 9 Leiss, W., Kline, S., Jhally, S., and Botterill, J 2005, Social Communication in Advertising: consumption in the mediated marketplace, Routledge, London.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More McClintock, A 1998, Propaganda techniques in today’s advertising, Cambridge University Press, New York McFall, L 2004, Advertising: a Cultural Economy, Sage, London. Percy, L., and Elliott, R 2009, Strategic Advertising Management, Oxford University Press, Oxford Pickton, D., and Broderick, A 2005, Integrated Marketing Communications, Pearson Education, London. Spurgeon, C 2008, Advertising and New Media, Routledge, London. This essay on Tapping into a New Zeitgeist: Women Consumers, Lifestyle Trends and the Red Experience was written and submitted by user Cristian Bowman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.