Design of An Automatic Car Jar Samples †MyAssignmenthelp.com

Question: Talk about the Design of An Automatic Car Jar. Answer: Presentation One of the most troublesome encounters which give numerous individuals cerebral pain is having their vehicle with punctured tires while moving. There is generally a ton of on people groups their heads when they envision getting out and seeing a punctured tire (Johnson 2007). Despite the fact that there is all gear required for the difference in tire in the vehicle, the pressure of twisting and siphoning a manual or water powered jack become a greater pressure. Having a naturally worked vehicle jack is a key necessity which will guarantee that when the difficult jumps, the significant errand is to put the jack under the vehicle and afterward work it while remaining close by. Idea Description The primary idea in this venture will be the structure of a programmed vehicle jack which can be worked through Bluetooth. This implies an application on the telephone will be utilized to work the jack consequently in lifting and bringing down the vehicle. The fundamental thought will guarantee the pressure of going under the vehicle and lifting it until the tire leaves the ground is maintained a strategic distance from (Kauffman 2010). The jack will have a Bluetooth location gadget which will guarantee it can stream correspondence with the telephones Bluetooth. Bluetooth is an application which is found on all telephones and this will guarantee that clients will just have an extra gadget demonstrating the activity of the jack. The thought will guarantee another type of vehicle jack, which is consequently worked, is planned. This thought will be profoundly activity in pressure driven jacks and not the manual jack frameworks (Erjavec 2013). The thought will work on change the weights of the water driven jack liquids and guarantee that they lift up the vehicles. The significant estimation of this undertaking will depend on sparing time and vitality. The pressure driven jack works whereby the oil is sacked into the unclogger chamber. The pressure of siphoning to lift up the oil in the water driven jack will be precluded (Lewin 2009). This will imply that the time taken to supplant the punctured tires is not as much as what is being spent at this point. As per diary by Li, Kim Jeswiet the water driven jack can utilize the standard of Pascals law to work. It has two mounted chambers which have the working liquid. The plan of the programmed water powered jack will utilize a similar rule of Pascals law. The effectively accessible standard and configuration is the worked water driven jack. The licenses have pressure driven jack which has the equivalent working valves which will improve the activity of the water powered liquid in the jacks (Rancourt Mitri 2011). The water driven has pressure slam chamber which helps in inspire of the weight and bri nging pressure down to bring down the heaps. Trye patent needs to incorporate basic plan of the availability between the two pieces of the jack and guarantee appropriate lifting of the heaps. Idea investigation The task will guarantee high efficient and cost factor over the long haul is accomplished. Much of the time, during punctured tires, influenced individuals call for help to tackle the venture. This is most ascribed to the pressure of utilizing the vehicle jack. This new plan will have an upper hand since it will require the jack to be set on the best position and afterward worked while one is remaining outside. Over the long haul, the venture will accomplish cost adequacy (Rao Savsani 2012). Additionally, the task will guarantee that the gadget is operational and improve the viability in limiting difficulties accomplished with the present vehicle jack structure. The structure of this venture will depend on the Bluetooth availability. The significant supposition will be that the Bluetooth availability will be sufficient and not fizzle during the activity of the jack. Furthermore, the structure will expect that when the availability comes up short, the jack won't opposite the procedure and just stops the procedure. This will guarantee that the jack keeps on holding the heap forced. The significant shortcoming of this venture is the depending on the Bluetooth network. So as to address this issue, the venture will have a reinforcement availability of the GPRS (Erjavec 2011a). This will guarantee in the event that, GPRS will be associated when the Bluetooth network falls flat. Origination configuration will guarantee it tends to the issue of network. Abilities Team required Two significant ability groups will be required in this venture. This will incorporate the plan group and furthermore the programming group (Erjavec 2011b). This venture will require skill on plan. The plan aptitude will guarantee that the structure on the jack is flawless to guarantee legitimate lifting of the heap. Configuration group will have the option to guarantee that the jack fits the ideal plan boundaries of the liquid chamber. The plan group will have the option to structure the best boundaries under which the liquid can be compacted to accomplish the necessary strain to lift the heaps. What's more, programming abilities will be indispensable in this undertaking. The plan group will be essential to think of the best application programming which will guarantee that the application in the carjack can associate with the contraptions application. The programming aptitudes will guarantee that the Bluetooth and GPRS quality are sufficient to lift the heaps forced. Appropriate in volvement with this will be required to guarantee that the availability can give the necessary solidarity to lift the stacking and not come up short (Erjavec 2010). What's more, the programming group needs to guarantee that programmed change on the system is done without change on the quality and procedure. This procedure will guarantee that the vehicle jack isn't annihilated during the change procedure by the forced burden. These two groups will guarantee that the structure and tasks of the programmed jack can upgrade the productivity of activity while sparing time. End The structure of the programmed pressure driven jack will guarantee that time is exceptionally spared. Likewise, this undertaking will help think of appropriate plan to guarantee that heap expanding load conveying limit. What's more, the water powered structure will consider the progressions the liquid weight and guarantee it upgrades the activity of the pressure driven jack. This venture will depend on Bluetooth and GPRS availability. Programming and configuration will be significant encounters which will be applied on this venture. References Erjavec, J. (2010). Car innovation: A frameworks approach. Australia: Delmar Cengage Learning. Erjavec, J. (2011a). Study hall manual for programmed transmissions and transaxles. Clifton Park, N.Y: Delmar Cengage Learning. Erjavec, J. (2011b). Shop manual for programmed transmissions and transaxles. Clifton Park, N.Y: Delmar Cengage Learning. Erjavec, J. (2013). Half and half, electric energy unit vehicles. Clifton Park, NJ: Delmar Cengage Learning. Johnson, J. L. (2007). Plan of electrohydraulic frameworks for mechanical movement control. East Troy, Wis: IDAS Engineering, Inc. Kauffman, J. (2010). Pressure driven framework structure. Cleveland, Ohio: Penton Pub. Co. Lewin, J. (2009). Pressure driven doors and valves in free surface stream and lowered outlets. London: Thomas Telford Ltd. Li, C., Kim, I. Y., Jeswiet, J. (February 01, 2015). Theoretical and point by point structure of a car jack support by utilizing topology, shape, and size enhancement. Basic and Multidisciplinary Optimization, 51, 2, 547-564. Rancourt, A. J., Mitri, H. (January 01, 2011). Utilization of rock spread adjustment proportion idea in primer plan of unlined weight jacks. Canadian car Journal, 48, 11, 1674-1682. Rao, R. V., Savsani, V. J. (2012). Mechanical Design Optimization Using Advanced Optimization Techniques. London: Springer London.

Free Essays on Mesoamerica

The social region known as Mesoamerica covers the greater part of Southern Mexico and Central America. It⠡â ¯s geology and biology incorporate semi dry deserts in the north, rugged landscapes and hot rainforests in the South. Toward the East lies the Gulf coast and the Yucatan promontory, a limestone breakwater with an arrangement of underground waterways, where water is rare. It shares some unmistakable social qualities that were scattered by what is known as the Olmec of the Gulf Coast. The Olmecs (1000 - 400 B.C.) are considered  ¡Ã¢ °the mother culture⠡â ± in light of the fact that they were the primary individuals to have built up a concentrated government. They were the primary significant distance brokers of Mesoamerica and evidently spread  ¡Ã¢ °civilization⠡â ± just as their exchange merchandise. They impacted people groups as far south as Guatemala and as far east as the Zapotec focus of Monte Alban. They were the first to make the well known Mesoamerican ballgame which later was remembered for the cosmology of the Maya, the Teotihuacanos, the Zapotecs, the Mixtecs, the Toltecs, and later the Aztecs or Mexica. It is to them that researchers have endeavored to connect the Maya and Central Mexican Calendars just as early composition. The calendric arrangement of the Maya and of Central Mexico depend on a numeric framework that incorporated the idea of zero. Zeros imprint fulfillment and are a piece of a cycle. The schedule is actually a calendric framework with a multi day sun oriented check with year and a half containing 20 days each. Every day has its own name. Toward the finish of the year and a half is one little month with 5 days of dread and catastrophe. This was intermeshed with a multi day custom schedule of multi day names and 13 numbers. These two schedules made what is known as the schedule round that worked like two roundabout riggings that pushed time in a winding movement. The schedule round doesn't rehash any of its mix of days for a time of 52 years. The Aztecs recharged their cycle with a  ¡Ã¢ °new fire ri... Free Essays on Mesoamerica Free Essays on Mesoamerica The social zone known as Mesoamerica covers a large portion of Southern Mexico and Central America. It’s geography and biology incorporate semi parched deserts in the north, precipitous territories and hot rainforests in the South. Toward the East lies the Gulf coast and the Yucatan landmass, a limestone breakwater with an arrangement of underground waterways, where water is rare. It shares some unmistakable social qualities that were dispersed by what is known as the Olmec of the Gulf Coast. The Olmecs (1000 - 400 B.C.) are considered â€Å"the mother culture† in light of the fact that they were the primary individuals to have built up a concentrated government. They were the main significant distance brokers of Mesoamerica and evidently spread â€Å"civilization† just as their exchange merchandise. They impacted people groups as far south as Guatemala and as far east as the Zapotec focus of Monte Alban. They were the first to make the celebrated Mesoamerican ballgame which later was remembered for the cosmology of the Maya, the Teotihuacanos, the Zapotecs, the Mixtecs, the Toltecs, and later the Aztecs or Mexica. It is to them that researchers have endeavored to connect the Maya and Central Mexican Calendars just as early composition. The calendric arrangement of the Maya and of Central Mexico depend on a numeric framework that incorporated the idea of zero. Zeros imprint fulfillment and are a piece of a cycle. The schedule is actually a calendric framework with a multi day sun oriented check with year and a half containing 20 days each. Every day has its own name. Toward the finish of the year and a half is one little month with 5 days of dread and disaster. This was intermeshed with a multi day custom schedule of multi day names and 13 numbers. These two schedules made what is known as the schedule round that worked like two roundabout apparatuses that pushed time in a winding movement. The schedule round doesn't rehash any of its blend of days for a time of 52 years. The Aztecs recharged their cycle with a â€Å"new fire ritualï ¿ ½... Free Essays on Mesoamerica The social zone known as Mesoamerica covers the majority of Southern Mexico and Central America. It⠡â ¯s geography and environment incorporate semi dry deserts in the north, rocky landscapes and hot rainforests in the South. Toward the East lies the Gulf coast and the Yucatan promontory, a limestone breakwater with an arrangement of underground waterways, where water is rare. It shares some unmistakable social attributes that were scattered by what is known as the Olmec of the Gulf Coast. The Olmecs (1000 - 400 B.C.) are considered  ¡Ã¢ °the mother culture⠡â ± in light of the fact that they were the main individuals to have built up a brought together government. They were the principal significant distance brokers of Mesoamerica and evidently spread  ¡Ã¢ °civilization⠡â ± just as their exchange products. They impacted people groups as far south as Guatemala and as far east as the Zapotec focus of Monte Alban. They were the first to make the well known Mesoamerican ballgame which later was remembered for the cosmology of the Maya, the Teotihuacanos, the Zapotecs, the Mixtecs, the Toltecs, and later the Aztecs or Mexica. It is to them that researchers have endeavored to connect the Maya and Central Mexican Calendars just as early composition. The calendric arrangement of the Maya and of Central Mexico depend on a numeric framework that incorporated the idea of zero. Zeros imprint consummation and are a piece of a cycle. The schedule is actually a calendric framework with a multi day sun powered check with year and a half containing 20 days each. Every day has its own name. Toward the finish of the year and a half is one little month with 5 days of dread and cataclysm. This was intermeshed with a multi day custom schedule of multi day names and 13 numbers. These two schedules made what is known as the schedule round that worked like two roundabout riggings that pushed time in a winding movement. The schedule round doesn't rehash any of its mix of days for a time of 52 years. The Aztecs reestablished their cycle with a  ¡Ã¢ °new fire ri...

The Stress of Constantly Checking Your Phone

The Stress of Constantly Checking Your Phone Addiction Addictive Behaviors Internet Print The Stress of Constantly Checking Your Phone By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Medically reviewed by Medically reviewed by Steven Gans, MD on May 04, 2017 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on March 28, 2019 Oscar Wong / Getty Images More in Addiction Addictive Behaviors Internet Caffeine Shopping Sex Alcohol Use Drug Use Nicotine Use Coping and Recovery Between texts, emails, an increasing array of social media options and other apps, most of us have smartphones now, and most of us are more tied to them than perhaps we should be. While it used to be considered rude to check your phone when out to dinner or otherwise engaged with people in real life, constant phone-checking has become more and more commonplace. According to a survey from the American Psychological Association (APA), constantly checking your smartphone has been linked with stress. The  APAs annual Stress in America survey was released in two parts in 2017, with the first section focusing on coping with change  and the second installment focusing on the stress of technology and social media. There are several findings that are interesting and relevant to most of us. It is clear that technology and the use of social media is affecting our stress levels, happiness, and wellbeing. One of the most salient findings is that many of us check our phones too often, and this is linked to higher levels of stress. Here are more details on this, and on other important aspects of the survey. Most of Us Have Smartphones Now According to the survey, 74%  of Americans own an internet-connected smartphone. Additionally, 55% own a tablet, and roughly nine in 10 have a computer. We are connected. Social Media Use Has Skyrocketed While only 7% of adults in America used social media in 2005 (remember MySpace?), a full 65% were connected to social media in 2015. Young adults (18-29) are even more connected, with fully 90% connected via social media in 2015 (compared to 12% in 2005). The numbers are trending upward as social media is connecting us more and more. In 2016, of adults who were online, 79% were connected to Facebook, making it by far the most popular social media platform among adults in America. Instagram, Pinterest, and LinkedIn were used by 32%, 31%, and 29%, respectively. Twitter is slightly less popular, but almost one in four (24%) use it nonetheless. Again, we are connected! Constant Checking  Is  Becoming Common While this is a relatively new phenomenon, this rise in use of social media and internet-connected devices has led to many people habitually checking their phones for texts, email, and social media posts. What was once perhaps a way to pass time while waiting in line or a way to remain on top of emergencies at work has now become a habitual behavior that many of us perform without thinking. According to the survey, 43% of Americans report that they constantly check their phones The Association With Stress Almost one in five (18%) report that technology use is a very or somewhat significant source of stress. Also interesting is the fact that those who constantly check their phones are more likely to find technology to be somewhat or significantly stressfulâ€"23% versus 14% of non-checkers. There are several reasons for this: Political and Cultural Discussions: More than two-fifths of frequent phone-checkers (42%) report that political discussions and cultural disagreements on social media cause them stress, compared to 33% of those who arent considered constant checkers. This is understandable, considering that conflict is a stressful experience for most people, and engaging in a conflict-laden environment more often may lead to more stress.Effects on Health: Poorly managed stress has been linked to several negative health outcomes, and previous surveys have found that many Americans are concerned by the effects of stress on their health. This survey was no different: 42%  are concerned about the negative effects of social media on their physical and mental health (compared to 27% of non-checkers). This is probably a valid concern, as it has been found that social media social comparison is linked with decreased happiness and wellbeing, and increased levels of stress as well. And unmanaged stress can tak e a toll on health in multiple ways.Feeling Disconnected: Ironically, those who check social media the most tend to be those who feel the least connected. 44%  of constant checkers report feeling disconnected from their family and friends even when they are with them. (This is compared to only 27% of non-checkers who feel this way.) They attribute this feeling to be the result of technology. Interestingly, however, instead of unplugging, 35% of phone-checkers report that they are less likely to get together with friends or family in person because of the availability of social media. (By comparison, only 15% of non-checkers report the same.) Loneliness can also take a toll on health and happiness, as loneliness has its own dangers and can even be considered contagious.  This connection has created a real disconnect. 10 Things You Dont Know About Stress To Unplug or Not to Unplug? A majority of us (65%) agree (somewhat or strongly) that taking a digital break, or unplugging from time to time is important for mental health. Again, somewhat ironically, only 28% of those who believe in the importance of this type of cutting back report actually doing so. The reasons behind this are somewhat complicated. In addition to mere habit, there are benefits to social media that are particularly felt by Millennials. Within that group, 36% say that social media has helped them to cultivate their identity in some way, though roughly half (48%) also worry about the negative effects on their physical and mental health, compared to only 15% of Matures, 22% of Baby Boomers, and 37% of Gen X-ers. Currently, we are trying to at least set limits on our constant phone-checking. In the survey, 28% (and 32% of parents) report banning the use of phones during dinner, which is a nice way to practice more mindful eating and connect with those around us. People also report turning off social media notifications (19%), though there are other ways to cut down as well. How to Stop Constantly Checking Your Phone People are on the right track. Limiting use of phones at dinner is a simple way to take a small break from social media availability and focus on the people you are with in real life. Turning off notifications is a good idea as a way to avoid constant reminders that someone, somewhere, has said something that may require our attention and remove it from the people who are in front of us. This can also be a way to practice limiting use at other times, as you become more used to having your phone turned off or in another room. Here are some additional strategies that can work: Go Offline at Certain Times of Day: If you create windows when you are not available (like dinnertime, after a certain time of night, or even every other hour), you begin to teach yourself how to limit your availability. You also teach others not to expect you to be constantly available. This small boundary may make it easier to disconnect at other times and in other ways.Become Comfortable with Sleep Mode: Putting your phone on sleep mode and only checking it once an hour is a good way to keep notifications functional but silent, so you can choose when to let them interrupt your day. This puts you in greater control.Ask People to Call You On It: Enlist help by announcing that youd like to check your phone less when you are with people. You can even make a pact with others that none of you will be on your phones when you are together, as in olden times (like 2005). This can help you to stay connected with those youre with, and make it into a game of sorts, rather than something you t ry to do alone.Delete Your Apps: If you delete social media apps on your phone, youll be forced to only use them when you are at your computer or tablet. This makes it more challenging to maintain a mindless habit of checking your phone, but it doesnt cut you off entirely. The idea is to make yourself think about it more, and to make social media less availableâ€"but not completely inaccessible.Try Meditation: Because checking your phone can be such an insidious habit, its easy to do it without thinking. Getting into a new habit like meditation can help you to become more conscious of the present moment, the here and now. That can also help you to get into the practice of  being  here, now, rather than wondering who else is saying something online. Practice being fully present and it will become easier to keep your phone in your pocket. 5 Tips to Help You Quit Your Cell Phone Addiction

Women s Influence On Women - 1800 Words

Prior to the 1920’s, societal rules governing women’s fashion, decorum and level of participation were restrictive and rigid. Many of the population would compare women to â€Å"slaves or â€Å"servants† before the Roaring 20’s. In the 1920’s, there was a group of women who were determined to take control over their own lives, these women were known as the â€Å"Flappers†. These women got their name as the â€Å"Flappers† because they began wearing skirts of all different lengths, getting their hair cut short and engaging in activities considered to be for men only. The women of this age were not approved by society as they started doing what they enjoyed most. Dictionary.com describes a flapper as, a young women, especially one who, during the 1920s, behaved†¦show more content†¦Women were to listen to their husbands and were to never disrespect or disobey them. Women were to wear little to no makeup to show off their natura l face and skin tone. If they were to wear makeup for any specific reason, they were to make sure that it was almost unnoticeable. The â€Å"perfect† women was expected to be tall and thin and have curves in all the correct places. They were to wear long skirts and tight blouses; the sight of even an ankle was thought of to be quite sexual for a women of the 1920’s. Women were expected to be independent and confident but had to understand their places in society. At this time in history, women were allowed to seek their own husband and were even able to attend college but, they had to understand they had no involvement in politics or protests. Before World War I, women were to stay home to cook, take care of children and clean. Women could not have any jobs and even though they took care of the house, they could hold no strong role in the family. Men were the only ones to have jobs and make the political decisions. Women were considered the means property and if the women thought of getting a job, it was a dishonor to the family. Voting was thought of as a decision for only men meaning. Women had a much greater role in society than they were given credit for. While the man was at work the women was at home, tending to the children’s every need and being sure the house was clean. It

Managing Diversity - 3506 Words

Managing Diversity in The Public Sector: A case Study of a Small City Council; by Mark Steger and Prof R. Erwee (20001) Definitions of diversity range from distributive concerns based on the traditional categories of race, ethnicity and gender to the addition of a vast array of differences in age, sexual orientation, disability, employment status, tenure, function, educational background, lifestyle, religion, values and beliefs in addition to race, ethnicity and gender. Diversity is a two-edged blade. Although on the one hand it is brought about by differences in access to information, skills, abilities, values, beliefs attitudes, personality, cognitive styles and manner styles also. To raise progress, development, renewal and†¦show more content†¦* Diversity enhances employee relations and reduces the cost of labour. * Diversity improves workforce quality and performance in terms of diverse skills, creativity, problem-solving and flexibility. Diversity improves workforce quality and performance in terms of diverse skills, creativity, problem-solving and flexibility. The effects of diversity on organisational outcomes, such as performance, creativity, teamwork and problem-solving, are the areas that attract the interest of researchers most of all. In fact, most of the diversity research focuses on these aspects, although the findings suggest mixed and conflicting results. Advocates of diversity management argue that an inclusive diversity climate increases the performance and productivity level of employees through increased job satisfaction and commitment (Morrison 1992). They also argue that diversity fosters adaptability to environmental change and organisational flexibility and provides a competitive edge by doing so (Cox 1993, Cox and Blake 1991, Fernandez 1991). Additionally, McEnrue (1993) found that embracing diversity leads to decreased levels of frustration among supervisors who gain the skills to understand and manage groups with diverse backgrounds. Similarly, at top management level, several studiesShow MoreRelatedEssay about Managing Diversity in the Workplace1449 Words   |  6 Pagesorganizations need diversity to become more creative and open to change. Maximizing and capitalizing on workplace diversity has become an important issue for management today (UCSF). Workplace diversity refers to having a variety of different types of people working together within a place of business. Employee gender, race, religion, sexual preference, physical appearance, family or marital status, education, culture, personality, or tenure establishes diversity in the workplace. Diversity is rapidlyRead MoreManaging Diversity in the Workplace Essay3304 Words   |  14 PagesDiversity in the Workplace Abstract Imagine that you are a highly qualified former Hispanic executive who was recently laid off from a fortune 500 hundred company. Within that company you held several key roles in which you were crucial to the success of the organization. In the prior roles you may have never really understood the need or the process of managing diversity. You hold several advanced degrees in key business fields despite all of your experience education and the economy flourishingRead MoreManaging Diversity in the Workplace Essay2191 Words   |  9 PagesDiversity in the workplace is a subject that has gained increased attention over recent years. After all, the impact of affirmative action and equal employment opportunity programs on the nations work force is undeniable. Women and minorities were the first to dramatically alter the face of the economic mainstream, while gays, persons with disabilities and senior citizens followed not far behind. The result is a diverse American labor force represen ting a microcosm of our society - yet one thatRead MoreAn Article On Managing Cultural Diversity Within Sports Organizations : A Theoretical Perspective963 Words   |  4 Pagesaddress the issue of diversity in sports. For example, Leo Kahane, Neil Longley, and Robert Simmons wrote an article titled â€Å"The Effects of Coworker Heterogeneity on Firm-Level Output: Assessing the Impacts of Cultural and Language Diversity in the National Hockey League,† and this article talks about how teams and players have to deal with teammates that are culturally from a different background. Also, Alison J. Doherty wrote an article titled â€Å"Managing Cultural Diversity in Sport Organizations:Read MoreManaging Diversity2061 Words   |  9 PagesManaging Diversity Research Paper Proposal Anee Rork Team C University of Phoenix Managing Diversity Research Paper Proposal Workplaces today are become increasingly diverse with employees of different genders, races, cultures, ethnic origins, and lifestyles. There have been so many changes in the cultural make-up of organizations that it has become imperative for leaders and supervisors to understand cultural diversity and how it can affect their organization. By understandingRead MoreManaging Diversity1891 Words   |  8 Pagesnormal business activity. Work place diversity meant hire outside of your family not outside of your race. As a result, the federal government felt impelled to create employment laws. These new laws were implemented to eliminate discrimination and provide the means for advancement. As a consequence of this implementation, these laws have created possible barriers to maximizing the potential of every employee (Chan, 2000). Recently, the concept of diversity has completely changed from beforeRead MoreThe Importance of Managing Diversity906 Words   |  4 PagesDiversity Managing Diversity â€Å"Diversity can be considered and dimension that differentiates a person from another† (Noe, p 432). Diversity brings considerable benefits. Decision making and improved problem solving are great examples of what diversity can help with. Diversity also brings greater creativity and innovation, which leads to better product development; and more successful marketing to different types of customers. Diversity provides organizations with the ability to competeRead MoreManaging Cultural Diversity6595 Words   |  27 PagesARTICLES What is managing diversity and why does it matter? Sharon Mavin and Gill Girling University of Northumbria at Newcastle Abstract: In the UK, human resource practitioners and academics alike are becoming more aware of the emergence of managing diversity. But what does managing diversity actually mean, how does it translate into practice, and what does it matter? The following paper brie y debates the rhetoric of managing diversity and considers whether managing diversity is a distinct approachRead MoreManaging Diversity in the Workplace1043 Words   |  5 PagesManaging diverse employees in a multicultural environment proves challenging to managers; yet, increasing diversity in the workplace is very beneficial for an organization. Diverse employees will provide a wider array of talents and will relate better to varied customers. Because managers have more influence than rank-and-file employees, it is imperative that managers commit to diversity of the workforce. Dissimilarities among people due to differences in characteristics can erode companies. FirstlyRead MoreManaging Organizational Diversity845 Words   |  3 Pagesto not only become open to change but also be creative. According to Kouzes Barry (2002) â€Å"management of diversity has gained popularity in the recent years and despite its distinct contexts, it is gaining more attention as a result of demographic development, mobility of national and global workforce, international and globalised business as well as increased competitiveness†. Diversity is not only beneficial to the employees but also to organizations’ managers. Even though associates are perceived

Spirit Bound Chapter Ten Free Essays

string(45) " led to the upper floors–and outdoors\." AND ONE OF THEM†¦ ONE OF THEM†¦ â€Å"No,† I breathed, even as I sprang toward the one closest to me–a woman. There appeared to be three Strigoi around us. Eddie was in motion too, and both of us were trying to shove the Moroi behind us. We will write a custom essay sample on Spirit Bound Chapter Ten or any similar topic only for you Order Now They didn’t need much urging. At the sight of Strigoi, the Moroi had begun to back up–creating sort of a bottleneck. Between Eddie’s instant reflexes and the Moroi panic, I was pretty sure no one had noticed what I already had spotted. Dimitri was among them. No, no, no, I said, this time to myself. He’d warned me. Over and over, he’d said in his letters that as soon as I was out of the safety of the wards, he would be coming for me. I’d believed him and yet†¦ seeing the reality of it was a totally different thing. It had been three months, but in that instant, a million memories ran through my mind in crystal clear sharpness. My captivity with Dimitri. The way his mouth–so, so warm, despite his cold skin–had kissed mine. The feel of his fangs pressing into my neck and the sweet bliss that followed†¦ He looked exactly the same too, with that chalky white pallor and red-ringed eyes that so conflicted with the soft, chin-length brown hair and otherwise gorgeous lines of his face. He even had a leather duster on. It had to be a new one, seeing as his previous coat had gotten pretty torn up in our last fight on the bridge. Where did he keep getting them? â€Å"Get out!† I yelled. My words were to the Moroi, even as my stake bit into the female Strigoi’s heart. The momentary confusion with all of us in the hall had been more of a detriment to her than me. I got a good line of sight on her, and it was clear that she hadn’t expected me to be so fast. I’d killed a lot of Strigoi because they’d underestimated me. Eddie didn’t have my luck. He stumbled when Victor shoved past him, allowing the other Strigoi–a guy–near the front to backhand Eddie against the wall. Still, that was the kind of thing we faced all the time, and Eddie responded beautifully. He immediately came back from the hit, and with the Moroi out of the way now, Eddie was able to lunge toward the Strigoi and engage him fully. And me? My attention was on Dimitri. I stepped over the fallen Strigoi without even looking at her. Dimitri had hovered near the back, sending his minions into the front lines of battle. Maybe it was because I knew Dimitri so well, but I suspected he wasn’t surprised that I’d take out the one so quickly and that Eddie was giving the other a tough time. I doubted Dimitri cared whether they lived or died. They were just distractions for him to get to me. â€Å"I told you,† said Dimitri, eyes both amused and sharp. He was watching my every move, each of us subconsciously mirroring the other as we waited for an opening to attack. â€Å"I told you I’d find you.† â€Å"Yeah,† I said, trying to ignore the grunts of Eddie and the other Strigoi. Eddie could take him. I knew he could. â€Å"I got the memos.† A ghost of a smile curled up Dimitri’s lips, showing the fangs that somehow triggered a mix of both longing and loathing in me. Instantly, I shoved those feelings aside. I’d hesitated before with Dimitri and nearly died because of it. I’d refused to let it happen again, and the adrenaline pumping through my body served as a good reminder that this was a do-or-die situation. He made the first move, but I dodged it–almost having sensed it coming. That was the problem with us. We knew each other too well–knew each other’s moves too well. Of course, that hardly meant we were an even match. Even in life, he’d had more experience than me, and his Strigoi abilities tipped the scale. â€Å"Yet here you are,† he said, still smiling. â€Å"Foolishly stepping outside when you should have stayed in the safety of Court. I couldn’t believe it when my spies told me.† I said nothing, instead attempting a swipe with my stake. He saw that coming too and sidestepped it. His having spies didn’t surprise me–even in the daytime. He controlled a network of Strigoi and humans alike, and I’d known he had eyes and ears observing Court. The question was: How the hell had he gotten into this hotel in the middle of the day? Even with human watchers at the airport or monitoring credit cards as Adrian had done, Dimitri and his Strigoi friends should have had to wait until nightfall to get here. No, not necessarily, I realized a moment later. Strigoi occasionally had work-arounds. Trucks and vans with dark, completely sealed cabins. Underground entrances. Moroi wanting to casino-jump from the Witching Hour knew about secret tunnels connecting certain buildings. Dimitri would have known about all this too. If he’d been waiting for me to come outside of wards, he would have done whatever it took to get to me. I knew better than anyone else how resourceful he was. I also knew he was trying to distract me with talking. â€Å"And strangest of all,† he continued, â€Å"you didn’t come alone. You brought Moroi. You’ve always taken risks with your own life, but I didn’t expect you to be so hasty with theirs.† Something occurred to me then. Aside from the faint hum of the casino on the other end of the hallway and the sounds of our fight, everything else was silent. We were missing an important noise. Say, like, the alarm from a fire door. â€Å"Lissa!† I yelled. â€Å"Get the hell out of here! Get them all out of here.† She should have known better. They all should have known better. That door led to the upper floors–and outdoors. You read "Spirit Bound Chapter Ten" in category "Essay examples" The sun was still out. It didn’t matter if the alarm brought hotel security down on us. Hell, that might scare the Strigoi off. What mattered was that the Moroi fled to safety. But a quick check of my bond told me the problem. Lissa was frozen. Stunned. She’d suddenly seen who I was fighting, and the shock of it was too much. Knowing Dimitri was a Strigoi was one thing. Seeing it–really, really seeing it–well, that was different. I knew from personal experience. Even after being prepared, his appearance still unnerved me. She was blindsided, unable to think or move. It only took me a heartbeat to assess her feelings, but in a fight with a Strigoi, a single second could be the difference between life and death. Dimitri’s chatter had worked, and although I watched him and thought I had my guard up, he got through and shoved me against the wall, hands pinning my arms so painfully that I lost my grip on the stake. He put his face right up to mine, so close that our foreheads touched. â€Å"Roza†¦Ã¢â‚¬  he murmured. His breath was warm and sweet against my skin. It seemed like it should have smelled like death or decay, but it didn’t. â€Å"Why? Why did you have to be so difficult? We could have spent eternity together†¦Ã¢â‚¬  My heart thundered in my chest. I was afraid, terrified of the death that I knew had to be seconds away. And at the same time, I was filled with sorrow over having lost him. Seeing the features of his face, hearing that same accented voice that even now wrapped around me like velvet†¦ I felt my heart breaking all over again. Why? Why had this happened to us? Why was the universe so cruel? I managed to flip the switch again, once more shutting out the fact that this was Dimitri. We were predator and prey–and I was in danger of being eaten. â€Å"Sorry,† I said through gritted teeth, shoving hard–and failing–to break his grip. â€Å"My eternity doesn’t involve being part of the undead mafia.† â€Å"I know,† he said. I could have sworn there was sadness in his face but later convinced myself I must have imagined it. â€Å"Eternity will be lonely without you.† A piercing shriek suddenly rang in my ears. Both of us winced. Noises intended to startle humans were hell on sensitive hearing like we had. Yet I couldn’t help but feel relief. The fire door. Finally, those idiots–and yes, I had no qualms about calling my friends idiots when they were acting that way–had left the building. I felt sunlight through the bond and took comfort in that as Dimitri’s fangs neared the artery that would spill the life’s blood from my neck. I hoped the alarm would distract him, but he was too good. I struggled once more, hoping I could use surprise on him, but it was to no avail. What did surprise him was Eddie’s stake plunging into the side of his stomach. Dimitri snarled in pain and let go of me, turning on Eddie. Eddie’s face was hard, unblinking. If seeing Dimitri fazed him, my friend didn’t show it. For all I knew, Eddie wasn’t even registering this as Dimitri. Probably all he saw was a Strigoi. It was the way we were trained. See monsters, not people. Dimitri’s attention was off me for the moment. He wanted to draw out my death. Eddie was simply an annoyance he needed to rid us of so that he could continue the game. Eddie and Dimitri engaged in a dance similar to the one I’d been in with Dimitri earlier, except that Eddie didn’t know Dimitri’s moves like I did. So Eddie wasn’t able to completely avoid Dimitri grabbing him by the shoulder and shoving him to the wall. The maneuver had been intended to crush Eddie’s skull, but Eddie managed to shift enough so that it was his body that took the brunt of the impact. It still hurt, but he was alive. All of this took place in milliseconds. And in those fleeting moments, my perspective shifted. When Dimitri had been looming over me, about to bite me, I had managed to overcome that impulse to think of him as Dimitri, the person I’d once known and loved. Continually forced into a victim position, with my life about to end, I had kept kicking myself into fight-fight-fight mode. Now, watching someone else battle Dimitri†¦ seeing Eddie’s stake snake out at him†¦ well, suddenly, I lost that cool objectivity. I remembered why I’d come here. I remembered what we’d just learned from Robert. Fragile. It was still all so fragile. I’d sworn to myself that if we reached a moment where Dimitri was about to kill me and I hadn’t learned more about saving Strigoi, I would do it. I would kill him. And this was my chance. Between Eddie and me, we could take Dimitri down. We could end this evil state, just as he’d once wanted. Yet†¦ less than a half hour ago, I’d been given a small piece of hope that a Strigoi could be saved. True, that part about a spirit user doing it was absurd, but Victor had believed. And if someone like him had believed†¦ I couldn’t do it. Dimitri couldn’t die. Not yet. I shot out with my stake, a hard strike that raked the silver point against the back of Dimitri’s head. He let out a roar of rage and managed to turn and push me off while still fending Eddie away. Dimitri was that good. But Eddie’s stake was getting closer to Dimitri’s heart, and my friend’s gaze was unwavering, intent on his kill. Dimitri’s attention flitted between the two of us, and in one small lapse–only half a breath long–I saw Eddie get his stake in the zone, ready to take a shot at Dimitri’s heart. A shot that looked like it might succeed where mine had failed. And that was why, in one smooth motion, I struck out with my stake, swiping it across Dimitri’s face and knocking Eddie’s arm aside as I did. It was a beautiful face. I hated to mar it but knew Dimitri would heal. As I made that attack, I pushed past him, shoving into Eddie so that he and I stumbled toward the fire door that was still shrieking its warning. Eddie’s stony face registered surprise, and for a moment we were deadlocked: me pushing him to the door and him pushing back toward Dimitri. I saw the hesitation, though. The positioning was off, and Eddie was on the verge of shoving me into a Strigoi, which his training wouldn’t allow. Dimitri was already seizing the opportunity, though. His hand reached out and grabbed my shoulder, trying to jerk me back. Eddie caught hold of my arm and pulled me forward. I cried out in surprise and pain. It felt like they were going to rip me in two. Dimitri was by far the strongest, but even stuck in the middle, my weight played a role, and I lent my force to Eddie’s, which helped us gain some ground. Still, it was slow going. Like walking in honey. For each step I managed forward, Dimitri dragged me back. But Eddie and I were making slow–and very, very painful–progress toward the wailing door. A few moments later, I heard the clatter of feet and voices. â€Å"Security,† grunted Eddie, giving me a tug. â€Å"Shit,† I said. â€Å"You can’t win,† Dimitri hissed. He’d managed to get both hands on my shoulders now and was overpowering us. â€Å"Oh yeah? We’re about to have the entire Luxor Attack Squad here.† â€Å"We’re about to have a pile of bodies here. Humans,† he said dismissively. Those humans reached us. I’m not sure what their impressions were. Some guy attacking teenagers? They shouted about us all letting go and facing them, directions the three of us ignored in our epic tug-of-war match. Then they must have laid hands on Dimitri. He was still gripping me, but his hold slackened enough that one huge pull from Eddie and a near-leap on my part broke me free. Eddie and I didn’t even look back, though the security guards were now shouting at us too. They weren’t the only ones shouting. Just before I pushed open the door, I heard Dimitri calling to me. There was laughter in his voice. â€Å"It’s not over, Roza. Do you really think there’s anywhere you can go in this world where I can’t find you?† The same warning, always the same warning. I did my best to ignore the fear those words inspired. Eddie and I burst into smoggy desert air, as well as sunshine that was still hanging in there, despite being early evening. We were in the Luxor’s parking lot–which wasn’t crowded enough for us to hide in. With no spoken communication, he and I tore off toward the busy Strip, knowing our physical abilities would surpass those of any human pursuers and let us get lost in the mobs of people. It worked. I never saw how many followed us. My guess was the security staff were devoting their attention to the tall guy killing people in their hotel. The voices shouting after us faded, and Eddie and I finally slowed to a stop in front of New York-New York, and again, without even talking, we immediately turned inside the hotel. It had a twisted layout and was more crowded than the Luxor, and we easily blended in until we could find an empty spot of wall on the far side of the hotel’s casino. The run had been hard even for us, and it took us a moment to catch our breath as we stood there. I knew things were serious when Eddie finally turned on me, and anger lit his features. Eddie was always the picture of calm and control, ever since his first abduction by Strigoi last year. It had toughened him, made him more determined to face any challenge. But oh, was he mad at me now. â€Å"What the hell was that?† exclaimed Eddie. â€Å"You let him go!† I put on my best tough face, but he seemed to be outdoing me today. â€Å"What, did you miss the part where I was slashing him with my stake?† â€Å"I had his heart! I had a shot, and you stopped me!† â€Å"Security was coming. We didn’t have time. We had to get out of there, and we couldn’t let them see us do the killing.† â€Å"I don’t think any of them are left to report seeing anything,† Eddie replied evenly. He seemed to be trying to regain his composure. â€Å"Dimitri left a pile of corpses there. You know it. People died because you wouldn’t let me stake him.† I flinched, realizing Eddie was right. It should have ended there. I hadn’t gotten a good look at the number of security guards. How many had died? It wasn’t relevant. Only the fact that innocent people had died mattered. Even one was too many. And it was my fault. My silence caused Eddie to press his advantage. â€Å"How could you of all people forget that lesson? I know he used to be your instructor–used to be. But he’s not the same. They drilled that into us over and over. Don’t hesitate. Don’t think of him as a real person.† â€Å"I love him,† I blurted out, without meaning to. Eddie hadn’t known. Only a handful of people knew about my romantic relationship with Dimitri and what had happened in Siberia. â€Å"What?† Eddie exclaimed with a gasp. His outrage had transformed to shock. â€Å"Dimitri†¦ he’s more than my instructor†¦Ã¢â‚¬  Eddie continued staring at me for several heavy seconds. â€Å"Was,† he said at last. â€Å"Huh?† â€Å"He was more than your instructor. You loved him.† Eddie’s momentary confusion was gone. He was back to hard guardian now, no sympathy. â€Å"I’m sorry, but it’s in the past, whatever was between you. You have to know that. The person you loved is gone. The guy we just saw? Not the same.† I slowly shook my head. â€Å"I†¦ I know. I know it’s not him. I know he’s a monster, but we can save him†¦ if we can do what Robert was telling us about†¦.† Eddie’s eyes widened, and for a moment, he was dumbstruck. â€Å"That’s what this is about? Rose, that’s ridiculous! You can’t believe that. Strigoi are dead. They’re gone to us. Robert and Victor were feeding you a bunch of crap.† Now I grew surprised. â€Å"Then why are you even here? Why have you stuck with us?† He threw his hands up in exasperation. â€Å"Because you’re my friend. I stayed with you through all of this†¦ breaking out Victor, listening to his crazy brother†¦ because I knew you needed me. You all did, to help keep you safe. I thought you had a real reason for getting Victor out–and that you were going to return him. Does it sound crazy? Yeah, but that’s normal for you. You’ve always had good reasons for what you do.† He sighed. â€Å"But this†¦ this is crossing a line. Letting Strigoi go in order to chase some idea–some idea that couldn’t possibly work–is ten times worse than what we did with Victor. A hundred times worse. Every day Dimitri walks the world is another day that people are going to die.† I collapsed against the wall and closed my eyes, feeling sick to my stomach. Eddie was right. I had screwed up. I’d promised myself that I would kill Dimitri if I faced him before we could pursue Robert’s solution. It all should have ended today†¦ but I had choked up. Again. I opened my eyes and straightened up, needing to find a new purpose before I burst into tears in the middle of this casino. â€Å"We have to find the others. They’re out there unprotected.† It was probably the only thing that could have stopped Eddie’s scolding just then. Instinctual duty kicked in. Protect Moroi. â€Å"Can you tell where Lissa’s at?† My bond had kept me connected to her during our escape, but I hadn’t allowed myself any deeper probing than confirming she was alive and okay. I expanded the link a little further now. â€Å"Across the street. At MGM.† I’d seen the ginormous hotel when we ran into this one but hadn’t realized Lissa was there. Now I could feel her, hiding out in a crowd like us, scared but not injured. I would have rather she and the others opted to hang out in the sun, but instinct had driven her to the shelter of walls. Eddie and I spoke no more about Dimitri as we headed out and crossed the busy road. The sky was turning peach, but I still felt secure out there. Far more secure than in the Luxor’s hallway. With the bond, I could always find Lissa, and without any hesitation, I led Eddie through MGM’s twists and turns–honestly, the layout of these places just got more and more confusing–until we saw Lissa and Adrian standing near a row of slot machines. He was smoking. She spotted me, sprinted over, and threw her arms around me. â€Å"Oh my God. I was so scared. I didn’t know what had happened to you guys. I hate that one-way bond.† I forced a smile for her. â€Å"We’re fine.† â€Å"In a bruised kind of way,† mused Adrian, strolling over. I didn’t doubt it. In the adrenaline of a fight, it was easy to not notice injuries and pain. Later, when the battle lust faded, you started to realize just what you’d put your body through. I was so grateful to see Lissa okay that I missed what Eddie had already noticed. â€Å"You guys, where are Victor and Robert?† Lissa’s happy face crumpled, and even Adrian looked grim. â€Å"Damn it,† I said, needing no explanation. Lissa nodded, eyes wide and distraught. â€Å"We lost them.† How to cite Spirit Bound Chapter Ten, Essay examples

Tapping into a New Zeitgeist Women Consumers, Lifestyle Trends and the Red Experience

Tapping into a new zeitgeist The advertisement of the Red Magazine adopted three successful television ads creating the story lines of ‘defining moments’, ‘the strip’, and the ‘me-time’. Reflectively, these advertisements target the women in the age bracket between 30 to 40 years. Adopting an experimental advertisement approach, the marketing of the red magazine created the aura and feeling of personal touch and fantasy in reading the magazine.Advertising We will write a custom essay sample on Tapping into a New Zeitgeist: Women Consumers, Lifestyle Trends and the Red Experience specifically for you for only $16.05 $11/page Learn More The advertisement is very effective in terms of attention since it is decorated with simple to understand scenes besides the warm red colour. The strategically placed background red colour is an eye catcher associated with pomp and sophistication. In addition, the targeted viewer would immediately develop curiosity to understand the symbolic importance of the redmagazine for a woman alone in a house. As a result, it creates an intrinsic motivation response that triggers the mind to activate affiliation, self acceptance, and feign community feeling. In the end, this advertisement succeeds in appealing to emotions through capitalization on biases and prejudices of the women population between the age of 30 and 40 years. Experimental Appeals in Advertising Immediately after viewing the Virgin Atlantic Airways advertisement, a vivid person would develop a desire to associate with the advertisement since the setting of the scene is that of a relaxing environment that every potential traveler would want to associate with. This advertisement appeals to a balance between rational and emotional desire to respond to the message (Hackley 2010). In terms of action, this advertisement creates a picture of the reality of the effects of climatic change in nature. Notably, the b alance of colours and use of a common surrounding is likely to motivate action as the subconscious mind of a viewer would be activated to give a second thought to the message. Therefore, response to the advertisement will emaciate from the bandwagon technique which heaps pressure on the mind to follow the perceive message (Cook 2001). The Switzerland as a tourism destination advertisement is very manipulative and use tactics that directly and involuntarily appeal to the mind of the target person. Despite ignorance of the same and disbelief of their effects, this advertisement remains complex and significant in the choice of products owned by an individual planning to go on a holiday. The advertisement appeals to memory or emotional response to the beautiful scenery being enjoyed by the male traveler in the motion pictures (McClintock 1998). In this sense, such a person is lured into accepting the floating idea tourism service by the mind that always assumes comfort in trial in the b elief that it will have the same feeling.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Perception of the mind is often ignited through a series of propaganda initiatives aimed at awakening involuntary desire to possess or associate with a product or service. Advertising involves building friendly partnership and working relationship with a market segment without necessarily having physical contact with it (Leiss, Kline, Jhally and Botterill 2005). Therefore, through timely appeal to emotions and self prejudice, advertising agencies have realized that the human mind is often skewed towards embracing the ‘perceived goodness’ and need to identify with ‘the ideal’(Spurgeon, 2008). Interestingly, these aspects are clearly painted as perfect in the Dettol Cool advertisement that presents a visible difference with other soaps. Several advertisement criteria have succee ded in influencing the human mind into buying products, especially after the same have triggered their minds through experimental appeals (Hale 2011). Often, an average mind would easily be influenced by the brightness and attractive presentation.  In the process of decoding this message, mind is actually tuned towards accepting the rather imperfect product as perfect and very attractive. As a result, the customer would purchase such as product based on the influence of the glittery on the mind of the user in the advertisement (McFall 2004).  Through the envisioning creation of a simultaneous but independently functioning need to identify with attractiveness, a customer is easily swayed into buying the advertiser’s appeal when purchasing (Belch and Belch 2008). Often, the attractiveness is displayed in tonal variation and language affirmativeness that directly appeal to positives emotions among the target audience of the pitched idea. In the end, the target audience will â€Å"accept the product without thinking very much about what the glittering generalities mean-or whether they even apply to the product† (McClintock, 1998, p. 159). Interestingly, advertisers would capitalize on endorsements through testimonials from such figures to promote sales. For instance, in subtle difference makes image stereotyping a perfect situation in the minds of target persons (Percy and Elliott 2009). Therefore, when the image of the user as projected in such an advertisement resembles the perceived satisfaction of a customer, such a party would aspire to access the same benefits from use as indicated in the image shown. Therefore, the image of user displayed functions â€Å"as a feather on one side of the beam balance† (McClintock, 1998, p. 160).Advertising We will write a custom essay sample on Tapping into a New Zeitgeist: Women Consumers, Lifestyle Trends and the Red Experience specifically for you for only $16.05 $11/page Learn More Factually, situational image use in advertisement lowers rationality as it raises heavyweight reasoning that is associated with a perceived perfectness sense in human mind. For instance, in the advertisement of ‘Nivea for Men’ the man in the advertisement facilitates the ‘agenda-setting theory’ which interprets a client’s mental agenda through displaying a perfect odorless body gleaming against the sun. The mental agenda is heavily influenced by sound and sight of an object (Pickton and Broderick 2005). When the stimulus of mental response is evoked, the mind is swayed towards accepting the choice among present alternatives. Reference List Belch, G., and Belch, M 2008, Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw Hill, New York. Cook, G 2001, The Discourse of Advertising, Routledge, London. Hackley, C 2010, Advertising and Promotion: An Integrated Marketing Communications Approach, Sage, London. Hale, C 2011, â€Å"Umberto Eco Takes Semiotics to the Masses,† Review of General Semantics, vol. 68, p. 9 Leiss, W., Kline, S., Jhally, S., and Botterill, J 2005, Social Communication in Advertising: consumption in the mediated marketplace, Routledge, London.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More McClintock, A 1998, Propaganda techniques in today’s advertising, Cambridge University Press, New York McFall, L 2004, Advertising: a Cultural Economy, Sage, London. Percy, L., and Elliott, R 2009, Strategic Advertising Management, Oxford University Press, Oxford Pickton, D., and Broderick, A 2005, Integrated Marketing Communications, Pearson Education, London. Spurgeon, C 2008, Advertising and New Media, Routledge, London. This essay on Tapping into a New Zeitgeist: Women Consumers, Lifestyle Trends and the Red Experience was written and submitted by user Cristian Bowman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

PCs are Better than Macs for Home Users essays

PCs are Better than Macs for Home Users essays For years, Macs and PCs have been competing for home users. Apple has recently released the new iMac, and the notebook version of the iMac the iBook. Even though several years ago, Macs were better than PCs, now, PCs are better than Macs for home users in terms of performance and expansion options. To some consumers, performance is often the most important factor in buying a computer. Performance doesnt necessarily mean how well the computer performs potentially, but only on specific tasks. Both iBook and iMac are designed for home users, most of whom neither care about number of floating-point operations per second, nor know what it means. Very few home users will pay $500 for Photoshop 5.0 to edit photos on their PC. The more likely uses for home computers are: word processing, browsing the Internet, and 3-D gaming. Since the most popular word processor is developed by Microsoft and allegedly optimized for Windows, it would be unfair to compare the Mac version of MS Word with the Windows version. However, comparing the performance in 3-D games and the Internet is fair. Even though PC Magazine specializes in PCs, it reviewed the iBook as soon as it came out. The article focused on performance of the iBook and compared it to a similar IBM-compatible notebook. Since there are no new IBM-compatible notebooks that match iBooks specifications, PC Magazine decided to use the notebook they believed to be closest to iBook the IBM ThinkPad iSeries 1480. They have very few similarities: the both notebooks are available in different colors, and neither notebook has the fastest processor from its platform. Apple claims that its notebooks are up to twice as fast as comparable Microsoft Windows-based portables (qtd. in Hill 53). This statement is very vague it doesnt say how they compared the portables, and what Apple meant by comparable. Since similar statements have been ma...

Resume Writing Format

Resume Writing Format Basically there are three different formats for writing resumes. There is the chronological resume writing format, which focuses mainly on prior experiences in the work force. Using this format is good when you want to focus on your prior work experiences. This is effective when you are looking to change jobs within the same field or when applying to corporations that rely mainly on your past experiences. This particular resume writing format shows exactly where you worked and for how long of a time. It also tells a prospective employer what you did in each job. If you are looking to change to an entirely different career field then this type of resume wouldn’t work very well as all it does is show what you’ve done at the places that you have worked. It doesn’t show your talents or any extracurricular activity that you may be looking to switch over into. Another resume writing format is called the functional resume. This type of resume makes it much easier for the reader to see all your qualifications in one spot. With the chronological, you have everything listed under each job and the reader has to read though each one to get an idea of your qualifications. With the functional resume writing format, you can showcase them all in one section. Remember, when a prospective employer reads resumes, he most likely has hundreds to wade through. He’ll probably devote a good ten seconds on each one and if nothing catches his eye, it’ll go into the reject pile. This is where the functional resume can really jump out and grab someone’s attention. This type of resume writing format is recommended for someone looking to make a career change into a totally different field. When you’re looking to do this, obviously your prior job experiences isn’t going to count much but if you have skills or qualifications in th e career you are hoping to move into, you’ll have the ability to list them in the functional resume writing format. A drawback of this type of resume is that it can make it difficult for some interviewers to determine exactly what you have done and where. The third type of resume is one which combines both the chronological and the functional formats. This type of resume can be the most effective one as it showcases your talents and qualifications as well as shows any prospective employers what your job duties were at each place. Using the combined resume format takes the obvious advantages that one can get from both resume formats but by doing so, this type of resume writing format can get a little longer than most. Keep in mind that you only have approximately ten seconds to grab someone’s attention so focus on making your desired statement at the very beginning of the resume. Do this in a way that will pull the reader in and spark their interest enough to keep reading. Keep in mind the kind of career you are looking for and tailor your resume accordingly. A more traditional kind of field may require nothing but a chronological resume format while other, more creative, fields may prefer the functional type. Get some reference books and look for the different resume formats and play around with the information you have until you get an eye-catching resume. One that will pull the prospective interviewer in and make him want to pick up the phone and call you to find out more.

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My College Experience as a Freshman - Essay Example I moved out of my parent’s house in the process, thus I did get a change to enjoy the independence that college life brings to freshman student. My first year of college helped mature as an adult. For the first time in my life I was taking care of my personal needs and had the freedom to choose what my life would be without the interference of others. It was a difficult time; it was bit exhausting working and studying at the same time. My academic performance was not the best, but I learned a lot in the process. I know what it takes to succeed in a university and I realize that if I am able to dedicate more time to my education I will perform a lot better the second time around. My immediate goal is to enroll once again in an accredited university in order to continue my educational journey towards obtaining a college degree that will prepare me for my professional

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Scientific( Virology ) - Essay Example This antibody has proved essential in management of the virus development in succeptible children. To date, Ribavirin stands as the only accredited drug against the circus. Nevertheless, the applicability of this sophisticated drug has been subject to cost and toxicity constrains thus limiting its use. As a consequence, there remains an urgent need for research ventures aimed at developing more effective anti-RSV treatments. To fuse with the host cell, the virus uses glycoprotein F; therefore, this knowledge could be used in drug targeting to develop anti-protein F medications. Through research ventures, the first strain of the virus was harvested from the chimps respiratory channel, and has since been widely associated with infants and newly born babies. Notably though, the virus lacks age specificity with its incedences being noted among adult humans. Currently, it is estimated that the disease causes approximately 34 million infections of the lower respiratory tract among children. Out of these, an approximate 10% often require hospitalization to recover. Sadly, up to 7% of the hospitalised children end up losing their battle against the virus, with fatality rates in developed states accounting for just 1% of the total. While world health systems are continuously laying foundations in attempts to develop an ideal vaccine and medication against the infection, this has faced many hurdles. In the end, the world remains stuck with Palivizumab as the only humanized antibody compliant to the guidelines of the Food and Drugs Authority. This artificially articulated MAb targets the virus by identifying its antigenic F-protein and mounting immunological response against the virus. On the other hand, the virus can be managed through transcription arrest in this RNA-virus, an approach that has been exploited in the designing of Ribavirin. However, such RNA targeting drugs are highly costly to produce,, while others

Brave New World Compared To Utilitarianism

Brave New World Compared To Utilitarianism The story Brave New World presents us to the future world A.F (after Ford) where the government institutionalizes the advantages of technology to the fullest. The reader is informed that human beings are no longer produced naturally anymore. In A.F, technology is used to generate identical boys and girls and place in to classes where they are programmed to be the most efficient at what they do. The utilitarian view and Brave New World both claim that individualistic views are irrelevant. Both the utilitarian and the philosophy of the world state both promote the greatest good principle. On the other hand Mill would oppose to Brave New World because it does not take up that course of nature and or is not based off real human experiences. Mill opposes to social arrangements. The foundation of the world state in Brave New World reveals similar philosophy to the utilitarian view, but not completely. In the sense of Brave New World and the utilitarian view, both cases take a stand point that reject individualisms. In Brave New World, there is no room from individual views or thoughts. In fact it is impossible for any case to even create their own thought. From the second they are obtained from the test tube, babies are conditioned to have limited thoughts and ideas. They are conditioned to only the progression of their function once labeled into the five categorize of castes. For example the Delta caste, once the babies reach the age of eight months, they are conditioned to hate flowers and books. Babies were placed on the floor where they could see a flower and book across the room. The director waited for the babies to show signs of happiness while playing with the flowers and books. A signal was given in which released a terrifying noise accompanied by an electric shock. Why go to the trouble of making it psychologically impossible for deltas to like flowers? (Huxley, 22) The D.H.C replies by explaining that if the delta class was conditioned to like the nature (flower), less time would be spent in the factories where they are most efficient. A love of nature keeps no factory busy. (Huxley, 23) I like to compare the brave new world to a business or a team. The old saying that reflects the brave new world could be said like this, Theres no I in TEAM. The brave new world is programmed around profit and efficiency just as a business is structured around supply and demand. In order for the world state to obtain its social goal of social stability; every caste has to work in concordance of their function. Therefore with each caste being conditioned / taught their function at any early stage will set aside or leave no room for their behavior to act out of concordance. In other words castes are conditioned to fear anything else then what their duty is. That is the secret of happiness and virtue- liking what youve got to do. All conditioning aims at that: making people like their unescapable social destiny (Huxley, 16) By obtaining their objectivity of social stability will then reinforce or create a happy community. This principle in terms refers to Mills greatest happiness princi ple. Both Brave New World and the utilitarian view share the greatest happiness principle. Both Mill and Brave New World reject the importance of individualism. It is wrong to make all individuals happy because it is nearly impossible to obtain such a thing. In doing so it would disrupt the natural balance of experiences. This is where Brave New World and the utilitarian view have their differences. In the utilitarian view Mill provides to tell us that individuals need to experience pain and pleasure. Huxley sets up a perfect world where no pain is experienced. Mill takes into account that it is nearly impossible conceal people from pain. If we did try to conceal humans from pain this would distort humans nature itself. This is very important to a utilitarian because the ultimate end of happiness/pleasure come through pre existing experience. This is why Mill claims we should not have social arrangements. In the philosophy of Brave New World, alpha through gamma castes are given reason to why they should behave in a particular form or matter. Mill would oppose to the brave new world. I think mill would argue chapter two of the book where babies are being conditioned to fear books and nature. Mill would come to say that social stability comes through the natural course of what humans learn through their own experiences. In other words, mills view of human nature itself should conduct people to work together. The brave new world would seem non-natural to Mill. Another difference between Brave New World and the utilitarian is on the topic of pleasures/happiness. In Brave New World, Huxely creates his perfect world where everyone is happy, but happiness is never defined. Brave New World only accompanies one type of pleasure, which is a bodily pleasure. In the utilitarian view, Mill distinguished between two types of pleasure: intellectual pleasures and bodily pleasures. This is to disprove that Brave New World practices a perfect utilitarian standpoint. When answering the question to whether Brave New World practices utilitarianism the answer is yes and no. However it does highlight the fundamentals of utilitarianism. Both Brave New World and utilitarianism do reject individualism and also formulate around the greatest good principle. It is more important to have general happiness for the greatest amount as it is to reach to social goal of social stability which creates for a happy community in Brave New World. But Brave New World lacks the course of nature. A utilitarian does oppose to social arrangement. It is important for humans to have their own experiences through the course of nature. Another aspect that Brave New World is missing is pain and the variety of pleasures. Brave New World only allows for one pleasure (bodily pleasures) and has an absence of pain. Where as a utilitarian can experience two types of pleasures (bodily and intellectual) and also experiences pain. Therefore Brave New World does not practice perfect util itarianism.

Corrupt Utopian Societies Essay

Have you ever imagined living in a society where everyone is the same? Can you imagine living in a society where people don’t ask questions, they just do as they are told? Winston Smith from George Orwell’s Nineteen Eighty-Four and Bernard Marx from Aldous Huxley’s Brave New World live in worlds very similar to these. They live in worlds where corruption is scarce among the common population. Winston and Bernard are from entirely different settings; however, they have an abundance of thoughts that lead them to similar places in different stories. These thoughts and actions taken by these characters are fascinating to the reader when drawn into perspective. Few times in the two novels Winston and Bernard’s thoughts draw them close to danger within their worlds because of consequences with their dictators or government. Bernard is exiled from his society to a different continent while Winston is sentenced to death after vigorous amounts of testing and torture. It is interesting to see how these characters thoughts are so different and similar at the same time, and how they lead them to their dismay. The title of my essay relays how I think about these novels in two ways. The first one being that I believe both of the books are attempted Utopias. The second reason being that although both societies are attempted utopias they turn out being the complete opposite and result in being crooked and dissatisfying. In Huxley’s Brave New World Bernard is set as an individual from everyone else right from the start. He is classified as an alpha, but is much shorter than all the other alphas. Rumors were spread that when he was in the bottle he was mistaken as a Gamma and had alcohol slipped into his blood surrogate. Bernard became more of an individual because his peers passed judgment upon him, casting him away from the social normality. By being treated like this Bernard develops an unusual way of thinking compared to others in his world. Bernard has a desire to be excluded from the social body. He wants to pursue happiness in way that is not a part of everyone else’s happiness; he wants to create his own happiness. When Bernard is with Lenina on their first date he says â€Å"†¦the real problem is: How is it that I can’t or rather-because, after all, I know quite well why I can’t-what would it be like if I could, if I were free-not enslaved by my conditioning. † (Huxley 90). What Huxley is portraying in the readers mind about Bernard, is how he hungers for diversity among himself and his peers. He wants to know how himself and others would act if they weren’t so condemned by their conditioning. This thinking is very similar to Winston’s thoughts in 1984 when Winston goes hunting for evidence that society used to be different before the party existed. When Winston is thinking about the Party in general it frustrates him that the Party claims inventing airplanes, when he knows for a fact they didn’t. To resolve this issue in his mind, he sets out on a mission to ask someone of age who might remember. These two scenarios of Winston and Bernard’s show how they want their societies to be different, but are infinitely hopeless in doing so. While Winston and Bernard share a common situation in these two novels, so do two sub-cultures. In 1984 there was a group of people called the Proles who were sanctioned off from the outer and inner Party. The Proles were left to do as they pleased, undisturbed by the Party, for the most part. Unlike outer and inner Party members, Proles are not forced to show support for the Party. Proles are also aloud to partake in sexual acts, unlike Winston, an outer Party member, who must sneak around to participate in such acts. Now, switching over to Brave New World, we recall a similar group to the Proles called Savages who live on the Reservation. The Reservation is in New Mexico and the savages are left alone there to do what they want. They are left alone because their beliefs and impacts are far too abstruse for The World State. In these ways the Proles and Savages on the Reservation are very similar. Nineteen Eighty-Four and Brave New world both share intriguing similarities but there are equally as interesting differences. One of them is the viewpoint within the two novels on love and relationships. In Nineteen Eighty-Four the party abolishes anyone who commits thought-crime. Having a sexual relationship with someone falls under this category and could get you nto a lot of trouble just as Winston and Julia did. For Winston and Julia to be able to partake in even the smallest amount time together, alone and away from surveillance, they had to construct a well thought-out and thorough plan as to not get caught. On the other hand we have Brave New World where everyone is expected to have a relationship with multiple people at the same time, and move on shortly afterwards. When Lenina tells Fanny about seeing Henry Foster exclusively for the past four months, she replies â€Å"No it really won’t do. And you know how strongly D. H. C. objects to anything intense or long-drawn. Four months of Henry Foster, without having another man-why, he’d be furious if he knew†¦Ã¢â‚¬  (Huxley 46). This shows quite well how frowned upon it is to not have multiple partners. Characters in Brave New World are expected to not only switch partners often and have multiple partners at one time, but also have sex after the first date. The government has conditioned the people to the point where there’s no real sensation in anything. Normal sensations such as tasting something, loving someone, and sexual intimacy do not exist in Brave New World or Nineteen Eighty-Four. Winston and Bernard both experience complicated love affairs in these novels, ones that have no feeling. Winston is brought up in his society with the idea that sex and relationships are prohibited. His relationship with Julia is short and only has one point, to be rebellious and get pleasure out of it while he can. In Bernard’s society he is conditioned with the idea that relationships should be short, and dissipate after a short while. In his vacant relationship with Lenina he has no genuine feelings for her. In these two contrasts you can see how well relationships and love have such a large impact on the stories. Relationships clearly made an impact on Winston and Bernard’s development throughout their stories. Another influence that affected themselves and their societies was literature. In Nineteen Eighty-Four Syme helped edit and create the book of Newspeak. Syme became obsessed with book and was highly knowledgeable with its contents and the reason it was being made. The Party eventually vaporized him due to the fact that he was became so informed about its reasoning and the point of even making it. A similar character in Brave New World, Helmholtz was convicted of almost the same thing. He produced a poem that encouraged too much thinking; it was too intellectual for The World State. This comparison examines how both governments in the two novels don’t want their people to induce too much thinking upon themselves, as to create a possible rebellion. This comparison isn’t directly about the two main characters, but it does have an effect on how they think. Nineteen Eighty-Four and Brave New World have so many strong similarities and contrasts that it makes it very difficult to only pick a few and go in depth with them. These contrasts I talked about are all evidence as to how Winston and Bernard can be so similar in their worlds and be impacted in lots of different ways. Winston and Bernard act the ways they do because no matter how many dystopian society scenarios you come up with, if you become curious enough, you will seek individualism, change, and rebellion from that society.

Love and Self in Kate Chopins The Awakening Essay

Love and Self in The Awakening Kate Chopins The Awakening is often said to triumph the exploration on the emotional and sexual needs of women, and the novel certainly is about that to a great extent, but even more importantly, it is a quest for individuality and the meaning of love. Through the protagonist, Edna Pontellier, Chopin describes in her novel one womans journey towards self-consciousness. Several stages of awakenings can be detected on the road, which are discussed in detail, along with the themes of romantic love, possession and an individual self. Darwinian theories are used to some extent to explore the nature of love and the meaning it had for Chopin. According to Bert Bender, Kate†¦show more content†¦According to Darwins study, however, usually the male is the more active member in the courtship of the sexes (p. 229). The female is less eager, even coy, and may often be seen endeavoring for a long time to escape from the male (p. 230). This eagerness and passion in the male is natural and even necessary, since the acquirement of such passions would naturally follow from the more eager leaving a larger number of offspring than the less eager. (p. 231). Sexual selection has a highly important part in differences between the sexes. Woman is more tender and unselfish, owing to her maternal instinct, and her mental powers are based on intuition, rapid perception and imitation. Man, on the other hand, is competitive and ambitious, which often leads to selfishness. He has attained greater eminence in deep though, reason, imagination and in using his senses and hands. Thus man has become ultimately superior to woman (Darwin, p. 585). Bender argues (p. 461) that Chopin found the general principles of Darwins natural and sexual selection reasonable and accepted the basic premises of the evolution theory. 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Find Culinary and Cooking Degree Programs 2019

For culinary training you may want to seek out a program that has campus facilities. The Art Institutes have many locations that provide those courses. At the center of the culinary and cooking business, chefs in top quality kitchens have achieved some level of certification by the American Culinary Federation (ACF). Certification levels include master chef, pastry chef, culinary educator and other levels of training. In order to become certified, you will need to take courses with classroom and kitchen training. The classroom credits can be earned online, and the training in the kitchen can be obtained through an accredited institution or through an internship program. One of the most important skills learned through culinary classes provides the business knowledge that allows cooks to move out of the kitchen and into a food service management job or even open their own business. Culinary school graduates look forward to earning a job managing a restaurant or hotel facility. The larger companies look for formal training in their management candidates, and there is no better place to start than through on of the many accredited online culinary colleges. .ue03d08ccbfd0883d1fdc93be6bd21bbb { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ue03d08ccbfd0883d1fdc93be6bd21bbb:active, .ue03d08ccbfd0883d1fdc93be6bd21bbb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ue03d08ccbfd0883d1fdc93be6bd21bbb { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ue03d08ccbfd0883d1fdc93be6bd21bbb .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ue03d08ccbfd0883d1fdc93be6bd21bbb .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ue03d08ccbfd0883d1fdc93be6bd21bbb:hover .postTitle { text-decoration: underline!important; } READ Business Administration Careers You Should ConsiderSearch our index of hundreds of Culinary and Cooking Degree Programs offered by Accredited Colleges, Universities and Schools. Related ArticlesFind Online Culinary and Cooking Degree ProgramsParalegal Degree Options OnlineTechnology Universities and CollegesNonprofit Jobs Training to be a Manager of VolunteersThe right Tools for an Online EducationThe Perks of Joining the World of International Business Degrees